Kyle Busch announces Rowdy Energy is shutting down

A lot of change has befallen Kyle Busch over the last year and change, and another surprising development has happened in the driver’s career.

First, Busch moved from Joe Gibbs Racing to Richard Childress Racing ahead of the 2023 season, and then he announced the selling of Kyle Busch Motorsports last autumn. Now, Busch has released a heartfelt statement, detailing the unfortunate news that he’s shutting down Rowdy Energy.

Check it out below, as Busch took to X (formerly known as Twitter) to unveil the news that he’s leaving the energy drink game.

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— Kyle Busch (@KyleBusch) January 10, 2024

“Rowdy Nation,” Busch began. “In 2020, I wanted to create a better-for-you, all natural energy drink that had great taste, so I launched Rowdy Energy. I’m really proud of our efforts and appreciate all the investors that stood behind me to help make my dream become a reality. We had quick success getting into 50,000 doors in just two short years thanks in part to the relationships I’ve been lucky enough to build during my years in racing.

“From its start, there’s no doubt that the popularity and success of Rowdy Energy was due to each you!
I cannot thank you enough for your support – from posts on social media…to telling me in-person…to seeing it in your hands at racetracks – that has meant a lot to me and I’m forever grateful.

“But unfortunately, I’m here to say that Rowdy Energy will be ceasing operations and closing its doors in the coming weeks. Like many other new consumer brands, the headwinds have proven to be too strong and it makes the most sense to end the journey so I can remain focused on my family and my racing career. While the news is sad to announce, l’ll always appreciate what I learned along the way.
It was a fun ride and only fueled my passion for better-for-you energy drinks!”

Prior to starting Rowdy Energy, Busch had partnerships with a bevy of energy drink brands. Time will tell if he rekindles that relationship now that he’s leaving the game.

Moreover, it’s another step in what’s been a lot of change for Busch in the last year or so. We’ll see if it amounts to some continued success on the track. He saw it in spurts last season, but was unable to carry his momentum through the playoffs.

Regardless, Kyle Busch remains one of NASCAR’s best, and he’ll be looking for his first Daytona 500 victory come February. If he achieves it, we’ll see what his drink of choice will be, without Rowdy Energy by his side.