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Kyle Larson's High Limit Racing unveils ‘franchise system’ amid NASCAR charter drama

Brian Jones Profile Picby:Brian Jones•about 16 hours•

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Kyle Larson
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High Limit Racing, which is co-owned by Kyle Larson and Brad Sweet, revealed a “franchise system” that will start in 2026. The organization announced 10 High Limit Racing owners will enter the franchise system, which will focus on “creating a sustainable business model for its race teams.” per the press release.

High Limit Racing will distribute up to $18 million in total value over the next four years. Starting in 2026, the teams will earn over $3.9 million. By 2029, the franchise system will pay the teams a little over $5 million. This comes as NASCAR is battling 23XI Racing and Front Row Motorsports in an anti-trust lawsuit.

The franchises are permanent and “create long-term value for team owners with the ability to sell and/or transfer the franchise they’ve earned.” The first five franchises currently belong to the five highest finishers in the 2024 championship standings. Those teams are Kasey Kahne Racing (No. 49), Clauson-Marshall Racing (No. 7BC), Rico Abreu Racing (No. 24), Roth Motorsports (No. 83), and Murray-Marks Motorsports (No. 19).

More on Kyle Larson and Brad Sweet’s High Limit Racing

The other five franchises will be named at the end of the 2025 season. They will be secured based on the average point finishes from the 2024 and 2025 seasons “among drivers who didn’t earn a franchise in 2024.”

High Limit Racing is a sprint car racing series founded in 2022. In the inaugural season in 2023, Kyle Larson won the High Limit Racing championship, winning five of the 12 scheduled races.

“I believe we’ll be able to get all the best drivers in the country at a lot of the races, so I think that’s what’s going to be unique about our series,” Larson told The Athletic in 2022. “You can watch the best sprint car drivers in the world race hard for 12 nights of the year in the middle of the week.”

“There’s definitely a risk on Kyle and I’s part,” Sweet told The Athletic. “It’s just like any business. But we’re hoping because we’ll go to markets Kyle normally wouldn’t get to, these fans will come out to see him. And this new series will be a little different than their normal Saturday night show.”