NASCAR Xfinity Series locks up $800-million media rights deal with The CW 

The CW and NASCAR have agreed to a deal for the television network to broadcast the Xfinity Series starting in 2025, according to a report from Sports Business Journal.

The deal is a seven-year deal and The CW will pay about $800 million over the course of the deal for the rights.

“It is a unique proposition for a property to have two things: a fully distributed national broadcast network in The CW and also the biggest station owner in the country in Nexstar,” NASCAR senior vice president of media and productions Brian Herbst told SBJ. “When we were thinking about how this partnership could help grow NASCAR as a sport, we looked at both pieces.”

All 33 races on the Xfinity Series will be broadcast on the network, making it the first time every race will be available over-the-air.

The CW is making a major push in live sporting events this year, having also agreed to contracts to broadcast LIV Golf tournaments and ACC football and basketball game.

The ACC deal starts the fall and includes 13 football games, 28 men’s basketball games and nine women’s basketball games.

“[The CW] came in and took the place of Bally, who we appreciate the relationship that we have, and Raycom will produce the games, and they’ll be distributed on the CW, and CW is getting into sports, etcetera, and they have LIV Golf, and that’s getting a lot of attention for different reasons. But we are really excited about that,” ACC commissioner Jim Phillips said during ACC Media Days.