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Prime Video to sponsor Chase Elliott in new, multiyear deal starting in 2025

JHby:Jonathan Howard•about 23 hours•

Jondean25

Chase Elliott
© John David Mercer-Imagn Images

The newest streaming partner of NASCAR is putting its money where its mouth is. Prime Video will sponsor Chase Elliott in 2025. Amazon’s video streaming service will air five races this year along with practice and qualifying sessions in the first half of the season.

Prime Video is going to partner with Chase Elliott and Hendrick Motorsports as a primary sponsor for three races. The deal is a three-race agreement each season between now and 2027. Prime Video will serve as an associate sponsor throughout the season.

If Amazon is sponsoring Elliott, maybe they can get him to come out of his shell a bit more. NASCAR could really use the help making their Most Popular Driver a marketable figure.

Hendrick and Amazon are doing a smart thing here. They will have Chase Elliott in the Prime Video car for the Talladega race in April, Kansas in May and the All-Star Race at North Wilkesboro in May.

Those races will lead straight into the five-race slate that Amazon has lined up for Prime Video. Get the word out early, put the new streaming partner in front of fans early on and give them a chance to figure it out.

NASCAR made a good move with Prime Video. Now they have to make the most of it. Get as many eyeballs onto the product as possible.

Chase Elliott ends his offseason

The offseason is officially over for Chase Elliott. NASCAR’s Most Popular Driver is returning to Speedfest at Cordele Motor Speedway. Fans can catch Elliott on January 17th and 18th at the Georgia short track.

Chase Elliott has a few short-track races that he likes to participate in every year. Cordele Motor Speedway can usually count on Elliott appearing at the track. He is once again back with Fr8 Racing.

We are finally getting to the warm-up for the 2025 NASCAR season. Drivers are picking up starting spots in grassroots and professional races all over. You have the Chili Bowl, Speedfest, the ARCA pre-race practice, Rolex 24, and then we’re pretty much at the Clash at Bowman Gray.

Will we see Chase Elliott pick up a win at Cordele to start his year off right? Last year the win at Texas was nice for No. 9 fans, but it still felt like something was missing.