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Raiders make Charles Woodson's whiskey the team's official spirit sponsor

DSprofileby:Dustin Schutte08/13/23

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charles woodson
Mandatory Credit: Kirby Lee-USA TODAY Sports

Charles Woodson has secured one of the most unique partnerships in NFL history. The Hall of Famer’s Woodson Bourbon Whiskey will serve as the official bourbon of the Raiders. It’s the first time in league history that a former player’s business will be an official spirit sponsor for an organization.

The Raiders released a statement regarding the partnership recently. Woodson played for the Raiders (in Oakland) from 1998-2005 and again from 2013-15.

Per the team website, the partnership “grants Woodson Bourbon Whiskey visibility within Allegiant Stadium, including a branded stadium bar located inside the Shift4 Club.”

“I used to jokingly say that Woodson Bourbon Whiskey was the official bourbon of Raider Nation but now I can say it with my chest. Woodson Bourbon Whiskey is the official bourbon of the Las Vegas Raiders and Allegiant Stadium,” said Woodson. “I want to thank Mark Davis, Sandra Douglass Morgan, the Raiders partnership team and the entire Raiders organization for giving Woodson Bourbon Whiskey the opportunity to be great! Go Raiders!”

“We are elated to partner with Charles Woodson and Woodson Whiskey,” said Las Vegas Raiders president Sandra Douglass Morgan. “Charles is a Raiders legend, and we’re looking forward to bringing Woodson Bourbon Whiskey to Raider Nation and our guests at Allegiant Stadium.”

Woodson accomplished a lot over the course of his NFL career. He earned nine Pro Bowl selections and received four first-team All-Pro honors. He won a Super Bowl, the NFL’s Defensive Player of the Year (2009) and the Defensive Rookie of the Year (1998).

Along with the Raiders, Woodson played for the Green Bay Packers from 2006-12.

Woodson launched whiskey company in 2021

A few years after his retirement from the NFL, Woodson launched his whiskey company. He released spirits in 2021 and currently there are five selections to choose from. There’s also a very fitting theme.

Those spirits include:

  • Woodson Whiskey: Blue & Maize Signature Series
  • Woodson Whiskey: White & Silver Signature Series
  • Woodson Whiskey: Green & Gold Signature Series
  • Heis-Manhattan: Ready to Pour Cocktail
  • Woodson Whiskey: Batch 5- Maize Label

“Charles Woodson built his legend on the gridiron throughout his storied collegiate and professional career and now takes that same dedication to his new craft spirit line,” the website reads.

“With the launch of his first spirit, Woodson Bourbon Whiskey, Charles brings his passion for winemaking and sustainability to his craft spirit line by finishing all of his spirits in the same French Oak wine barrels used in the wine making process to make his Charles Woodson Wines Napa Valley Cabernet Sauvignon. It is time for you to experience Woodson’s craft spirits and Build Your Legend.”