Ross Chastain to star alongside 'Busch Guy' in Busch Beer Super Bowl commercial

Ross Chastain is going to the Super Bowl, well, kind of.

Busch Beer announced Wednesday that Chastain will star alongside “Busch Guy” in one of the brand’s two Super Bowl ads this Sunday, per Toby Christie of Racing America. The ad, titled “Circles,” plays off the fact that Chastain goes around in circles for a living — inside a racecar, of course.

#NASCAR News: @BuschBeer has announced that @RossChastain will star alongside "Busch Guy" in one of the brand's two Super Bowl ads this Sunday. Chastain's ad will be titled "Circles" and will play off of the fact that Chastain drives in circles for a living. pic.twitter.com/rayJGjMcHN

— Toby Christie (@Toby_Christie) February 5, 2025

“I used to daydream about seeing my race schedule hung up at my local bar in Busch Light’s famous blues and whites. Now I’m not only on those walls, but in a commercial that will air in my hometown during the big game and across the nation this NASCAR season, starting with the Daytona 500!” Chastain said. “I’ve manifested this moment my entire life, and I can’t thank Busch Light enough for supporting my racing career through their massive platform. It’s a dream come true-and so was cracking open a cold Busch Light with the iconic Busch Guy after a long, fun day filming in the woods.”

Ross Chastain: Super Bowl commercial a ‘dream come true’

This is a big spot for the 32-year-old, whom Busch Light hand-picked to succeed Kevin Harvick as NASCAR’s Busch Light-sponsored driver after the 2023 season.

“As one of the most popular rising stars in NASCAR, Chastain has helped us ignite a new chapter in our NASCAR legacy,” said Krystyn Stowe, head of Marketing for Busch Family & Natural Family at Anheuser-Busch. “And with the official NASCAR Cup Series season kicking off with the Daytona 500 just one week after the big game, we knew he was the perfect star to spotlight alongside Busch Guy in one of our spots this year.

“Busch Light has experienced upward growth for five years because we invest in meeting fans where they already are with a Busch Light in hand — whether they’re rooting for Ross in a NASCAR race, enjoying the great outdoors, or watching the big game.”

The 2025 season will be Chastain’s second season sporting the Busch Light brand. Last season was a down one for Chastain, who missed the playoffs and finished 19th in the points standings. He finished runner-up to Joey Logano in 2022 and ninth in 2023. But Chastain did get a victory at Kansas late in the season, the fifth of his Cup Series career.

Chastain got his season off to a solid start in this past Sunday’s Clash at Bowman Gray Stadium, racing his way to a sixth-place finish. Up next, the 67th running of the Daytona 500, Sunday, Feb. 16.