Taylor Swift arrives to Allegiant Stadium for Super Bowl LVIII

She has arrived.

Taylor Swift, the girlfriend of Kansas City Chiefs tight end Travis Kelce, has officially entered Allegiant Stadium in Las Vegas ahead of the Super Bowl LVIII contest between the Chiefs and San Francisco 49ers.

She's here.

Taylor Swift has arrived at Allegiant Stadium for Super Bowl LVIII. pic.twitter.com/dYGYpt2dQ0

— NFL on CBS 🏈 (@NFLonCBS) February 11, 2024

Swift arrived to Las Vegas on Saturday, fresh off performing four nights inside the Toyko Dome in Japan as part of The Eras Tour. Much had been made of whether she would be able to make it on time for the 3:30 p.m. local time kickoff, but you just knew there was no chance she would miss out on being in attendance for the biggest game of the season.

Swift didn’t come alone, accompanied by actress Blake Lively, rapper Ice Spice and others. The pop music superstar will once again be inside a stadium suite, notably alongside Travis Kelce’s brother, Philadelphia Eagles center Jason Kelce, and Brittany Mahomes, the wife of Chiefs quarterback Patrick Mahomes.

Taylor Swift remains big talking point ahead of Super Bowl LVIII

Despite being nearly 6,000 miles away in Tokyo, Swift was the talk of Super Bowl Radio Row this week. NFL Commissioner Roger Goodell, speaking with reporters Monday, addressed the impact the pop music superstar has had on the league.

“Having the Taylor Swift effect is also positive,” Goodell said. “Both Travis and Taylor are wonderful young people, they seem very happy. She knows great entertainment, and I think that’s why she loves NFL football. I think it’s great to have her a part of it. Obviously, it creates a buzz [and invites] another group of young fans and young women who are interested in why she’s going to this game, why she is interested in this game. Besides Travis, she’s a football fan. And I think that’s great for us.”

Just how much has Swift impacted the NFL and Chiefs’ bottom line? Front Office Sports reported last week that Swift has generated an equivalent brand value of $331.5 million for both entities. So yeah, a ton.

Kansas City primetime games brought some of the biggest audiences this season, particularly among teenage girls. The Chiefs’ 23-20 Week 4 victory over the New York Jets notably garnered an average of 27 million viewers, the most-watched Sunday show at the time since Super Bowl LVII last February. Teenage girl (age 12-17) audience saw a 53% spike from the season-to-date average of the first three weeks. Swift was present during that game and often shown on the broadcast.