Report: Texas A&M spent $160,000 on Stewart-Haas NASCAR sponsorship

With their time dwindling down as a full-time, four-car NASCAR Cup Series team, Stewart-Haas Racing teamed up with Texas A&M University for a pair of sponsorship agreements at the end of the 2024 campaign.

Now-former SHR wheelmen Chase Briscoe and Josh Berry rocked some Aggies-inspired schemes at Las Vegas and Phoenix, respectively. Now, it’s been revealed how much Texas A&M spent on the entire ordeal — $160,000, according to Sportico via Jayski’s, via a contract obtained via open records requests.

“Texas A&M University agreed to spend $160,000 to be the primary sponsor of Stewart-Haas cars at two NASCAR races, a marketing partnership that the school called ‘novel’ during its original announcement,” Jayski reported. “The contract, a copy of which Sportico obtained via open records requests, was signed by both sides in early October. For a final cost of no more than $160,000, Stewart-Haas agreed to race twice with Texas A&M-branded liveries, plus a handful of other marketing, promotional and ticket deliverables.

“Chase Briscoe raced his No. 14 car with a maroon Texas A&M wrap in Las Vegas on Oct. 20, and his teammate Josh Berry drove his No. 4 car with a maroon and camouflage wrap at Phoenix.”

According to Jayski, Texas A&M also received some extra benefits aside from the branding on SHR’s cars and their drivers, as the team reportedly agreed to provide the university with a handful of other benefits, according to the contract, that included a minimum of four “Texas A&M-specific” social media posts during race weekends, and a promise to tag the school’s socials in all race-related posts.

Additionally, Texas A&M also received access to 20 complimentary “VIP full-access credentials” to each race, per Jayski.

Since the news was made public, some have theorized that the number seemed to be a little light for full sponsorship during multiple races on two different cars, akin to a going-out-of-business sale. The aforementioned Briscoe seemed to confirm that notion via Reddit: “Because it is,” he responded, regarding the number being low.

Regardless, Texas A&M University got some extra exposure in some areas of the country where they otherwise wouldn’t have, and Stewart-Haas Racing filled some open sponsorship slots before they closed their doors as a full-time Cup Series team.

We’ll see if the Aggies return to a car in the future, but they may never get a deal that sweet again in the NASCAR Cup Series.