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Tiger Woods, TaylorMade unveil new Sun Day Red apparel line

Nick Profile Picby:Nick Geddes02/12/24

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Tiger Woods
Reinhold Matay/USA TODAY Sports

Tiger Woods and TaylorMade have officially unveiled their new Sun Day Red apparel line.

Woods, whose partnership with Nike ended last month after 27 years, showed off the new Sun Day Red logo which will be present on all merchandise as part of his new partnership with TaylorMade. The new apparel line launches on May 1.

Photos of the new apparel surfaced online Monday.

Woods’ partnership with Nike began in 1996. He announced on Jan. 8 that he would no longer be an ambassador for the brand.

“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” Woods said in a statement posted to his X account. “The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever. Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way.”

Woods, 48, signed an equipment deal with TaylorMade in 2017 to play the company’s driver, fairway woods, irons and wedges. He was notably using the company’s clubs when he won his 15th major, the 2019 Masters Tournament at Augusta National Golf Club.

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Tiger Woods chooses Lance Bennett as caddie for Genesis Invitational

Woods’ last professional appearance came in last year’s Masters, when he was forced to withdraw during the Third Round at Augusta National due to a foot injury. He is making his return at this weekend’s Genesis Invitational at Riviera Country Club in Los Angeles. Adam Schupak of Golfweek revealed Monday that Woods has chosen Lance Bennett to be on his bag at The Genesis Invitational.

The two have not worked together in the past but Woods is familiar with Bennett due to his time on Tour with Matt Kuchar. Joe LaCava previously served as Woods’ caddie. LaCava, however, now works full-time with Patrick Cantlay. That duo will also be in Los Angeles over the weekend to compete at The Genesis Invitational.

Bennett could be available for Woods down the line as well, with Schupak saying THE PLAYERS Championship and the Masters could be two more tournaments where the two work together.