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Titans QB Will Levis' mayonnaise cologne sells out two days in a row

Brian Jones Profile Picby:Brian Jones08/14/24

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(Photo by Hellmans)

Will Levis had everyone talking on Tuesday after launching his new cologne, Will Levis No. 8 Parfum De Mayonnaise. While speaking to reporters on Wednesday, the Tennessee Titans quarterback reacted to the cologne selling out for two consecutive days and trending on social media.

“It’s a pretty cool moment to share that yesterday,” Levis said during his press conference on Wednesday. “I had a lot of fun with it and it was received pretty well.”

The cologne is through a partnership with Hellmann’s Mayonnaise, and the first batch sold out instantly, per KSR. It was restocked on Wednesday morning and sold out again. Hellman’s is restocking the fragrance every day for the next week and a half, and the price is $8.

“We didn’t expect how people were going to react to it,” Levis said. “Eight dollars a bottle, it’s going to a good cause. It’s just a really fun partnership and we’ll continue to do fun things. It’s been amazing to see how it’s all unraveled.”

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Levis filmed a commercial for the cologne which has been viewed over two million times on X. “I take everything I do very seriously. I want to do everything that I do to the best of my ability and as silly and goofy as that was, the more serious I took it, the funnier I knew it would be so I really did make sure that I liked the takes that I had and I took enough,” Levis said. “I was in the zone. I felt good about it. I think it was pretty believable.”

Will Levis has been ‘impressive,’ according to Titans head coach

Along with being the face of mayo-infused cologne, Levis is doing everything he can to have a strong 2024 season. During his rookie year in 2023, the Kentucky Wildcats alum threw for 1,808 yards, eight touchdowns and four interceptions in nine games. At the start of this year’s training camp, the Titans have liked what they’ve seen from Levis.

“Very pleased,” head coach Brian Callahan said of Levis in late July, per the Titans’ official website. “I think Will’s doing a great job playing on time. Obviously, we’re focused on a little bit more of the timing elements, the shorter passing game. But man, he’s been really impressive. I think his hard work this offseason and over the summer has really paid off.”