Titans quarterback Will Levis partners with Hellmann's for ridiculous new mayo campaign

Americans will unabashedly put mayo on just about anything, but will they put it on their bodies? Will Levis and mayo giant Hellmann’s are about to find out. On Tuesday, the condiments brand released a new ad campaign featuring the Tennessee Titans quarterback and a brand-new product for purchase.

The product? Parfum de Mayonnaise. Levis shot an ad for Hellmann’s that has to be seen to be believed.

The fragrance you’ve been craving is here. Introducing Will Levis No. 8, Parfum de Mayonnaise. Daily supply is limited.​https://t.co/JKguMXqV7d pic.twitter.com/cJZVYNQlNC

— Hellmann's Mayonnaise (@Hellmanns) August 13, 2024

Hellmann’s new campaign with the former Kentucky Wildcats star would be effective in itself without the actual product. The video ad campaign is ridiculous and already going viral. But don’t worry, the cologne is real. And you can buy it for just $8.

The new scent is called Will Levis No. 8. Here’s the product description straight from Hellmann’s:

“Will Levis No.8, Parfum de Mayonnaise opens with a bright burst of tart lemon that provides a refreshing and clean introduction. At the heart of the fragrance lies a creamy, daring mayonnaise accord offering a smooth and complex heart. Parsley adds a fresh herbal element, reminiscent of a well prepared dish.

“And of course, this fragrance would not be complete without subtle coffee undertones, reminiscent of Will’s signature mayonnaise infused caffeine beverage. A sensual musk base weaves through the composition, evoking physicality and charisma. Finally, we finish off with a comforting creamy vanilla finish that is equal parts inviting and intriguing.”

Will Levis No. 8 Parfum de Mayonnaise is real

Levis’ new Hellmann’s Parfum de Mayonnaise is just the latest collaboration between the NFL quarterback and the condiment king.

Last year, the duo announced the debut of the “mayo mocha.” Levis, who famously enjoys his coffee with a dollop of mayo, developed the mayo mocha to be sold at a local Nashville coffee shop. The at-home recipe for the mayo macho includes hot milk with two hot espresso shots, one tablespoon of Hellmann’s REAL mayonnaise and one tablespoon of chocolate or mocha syrup.

Levis is coming off of his first preseason game of the year on Saturday. He looked sharp in a 17-13 home win over the San Francisco 49ers on Saturday night. The former second-round pick completed 4 of 5 passes for 35 yards and added a rushing touchdown.

The biggest highlight came when Levis found new addition Calvin Ridley over the middle for a big gain. Though he played just two series, Levis led the Titans to two touchdown drives before hitting the sideline.