Tom Brady wearing $600,000 Jacob & Co. watch during Super Bowl LIX broadcast

Tom Brady is making his Super Bowl debut on Sunday — as a broadcaster and is showing off quite the expensive accessory.

Brady, calling the game alongside Kevin Burkhardt for FOX Sports, is wearing a Jacob and Co. Caviar Tourbillon watch. According to Joe Pompliano, that specific watch costs $600,000.

It looks like Tom Brady is wearing a Jacob & Co.
Caviar Tourbillon for his first Super Bowl as a broadcaster.

That's a $600,000 watch. pic.twitter.com/qQngqaZ5Bv

— Joe Pompliano (@JoePompliano) February 9, 2025

Brady made plenty of money during his 23-year NFL career and is in year one of a 10-year, $375 million contract with FOX. So, yeah, plenty of ways for Brady to fund a watch as expensive as this one.

Tom Brady admits he’s far from ‘finished product’ as broadcaster ahead of Super Bowl

Speaking to reporters Wednesday, Brady talked about his progression as a broadcaster, which began last summer when he appeared at a United Football League (UFL) game.

“It feels like it was about 10 years ago because there’s been such a learning curve,” Brady said, per The Hollywood Reporter. “I understand I’m a long ways from being a finished product as a broadcaster, but I really enjoy the opportunity, and I am very grateful to all the people that I work with every week.”

Since starting at FOX, Brady has received advice from other broadcasters, including Tony Romo, Cris Collinsworth, Troy Aikman, Greg Olsen, Al Michaels, Dick Stockton, Jim Gray and Jim Nantz.

“Cris Collinsworth sent me one this morning, and it was the nicest message you could have ever imagined,” Brady said. “People watch the game and listen and send me messages, ‘hey, this is what I think you can do a better job of.’ These are people that are in the industry I had looked up to and respected.”