Skip to main content
Join Now
NASCAR Logo

Toni Breidinger partners with Kendall Jenner’s 818 Tequila for 2025 NASCAR season

JHby:Jonathan Howard•04/24/25•

Jondean25

Toni Breidinger 818 Tequila
Image courtsey of 818 Tequila

A new sponsorship deal for Toni Breidinger, and it comes with an A-list celebrity attached. 818 Tequila is jumping into NASCAR. 818, the tequila brand of Kendall Jenner, is entering the sports marketing space with a partnership for the rest of the 2025 season with the Tricon Garage driver.

Toni Breidinger just scored her first top-20 finish of the season and is now announcing a new deal ahead of Texas Motor Speedway next week. Not a bad few days for Breidinger between Rockingham to now.

818 has been a trendy pick for young drinkers since it launched. Now, they are partnering with the only woman racing full-time in NASCAR this season.

“I am thrilled to partner with 818 Tequila for my 2025 Racing Season. Let the races begin,” Breidinger posted on X/Twitter. It comes with a slick-looking firesuit and helmet.

Toni Breidinger has picked up a number of big-name sponsors. However, there has already been one race this year where Breidinger was in a black Tricon Garage truck, sans sponsorship.

Raising Cane’s, Celsius Energy, and now 818 Tequila. Not a bad sponsor portfolio for Breidinger in her rookie campaign in the Truck Series.

On top of the 818 sponsorship, Breidinger had another announcement this week. She was included in the latest Coach advertising campaign. The luxury fashion brand is releasing a new shoe and Breidinger got a prominent role in the new ad.

A driver who has as much pull off the track as on the track? Someone who brings outside eyeballs to the sport? It looks like modeling and race car driving can fit hand in hand.

Toni Breidinger continues to make her own path

I won’t gloss over the obvious, Toni Breidinger hasn’t had great results this season. When you compare it to her few starts she made prior to 2025, when she was running primarily in ARCA, it is a little perplexing.

However, it appears that the level of talent has risen in the Truck Series. The series has gone 20 races in a row without an overtime finish. We see clean, quality racing for the most part when the series hits the track. Perhaps that is part of the struggles for Breidinger.

While she was multiple laps down at Rockingham, she finally had a complete race. A couple of times this season, though she doesn’t have a DNF, Breidinger has gotten into wrecks. None have really been her fault in particular, but a couple of racing deals have ruined stronger runs for her.

Breidinger was having a good race at Bristol a couple of weeks ago, then Stewart Friesen got loose and up into her. Things like that have not helped her case in 2025.

The finishes will get better, I believe. Toni Breidinger is paving her own road in NASCAR by pairing her NASCAR and modeling careers. If that means sponsorship money keeps her in the truck longer than someone without funding, so be it. A figure like her is good for the sport, and Breidinger has shown that she is more than competent behind the wheel, even when she lacks speed.