Toyota unveils redesigned Camry XSE for 2024 NASCAR Cup Series competition

When a Toyota takes the track in the NASCAR Cup Series next season, it’ll look a little different than what we’ve grown used to.

Following in the foot steps of some of NASCAR’s other major manufacturers, Toyota has releases their designs for a redesigned Camry XSE for 2024.

NASCAR made the official announcement on Monday in a press release. Check out the new Camry below, as the photos were shared to X, formerly known as Twitter, by Jordan Bianchi of The Athletic.

Toyota will race a redesigned Camry XSE in the NASCAR Cup Series in 2024. pic.twitter.com/1qZbvYqe5K

— Jordan Bianchi (@Jordan_Bianchi) November 27, 2023

Moreover, NASCAR provided some insight into the change during their statement on the matter on Monday.

“Toyota introduced its new model for the NASCAR Cup Series on Monday, taking the wraps off a race car with a fresh look and a familiar nameplate for 2024 — the Camry XSE Next Gen,” NASCAR announced, via press release. “The model replaces the Toyota Camry TRD that competed in the first two seasons of NASCAR’s seventh-generation stock-car platform, and the design emulates the road-going 2025 model-year Camry that’s set to go on sale this spring.

“It’s the fifth model that Toyota has introduced for NASCAR’s top division, and it continues the industry-wide push in recent years toward strengthening carmakers’ brand identity, incorporating many of the passenger car’s design cues.”

Continuing, David Wilson, Toyota Racing Development (TRD) USA President, explained how Toyota came to their new design of the Camry.

“What’s most important, really, is the process, the commitment that the OEMs have with NASCAR, to make sure that we race what we sell,” said Wilson. “It wasn’t always that way. It was just since 2013 that we came to this new way of doing it, and honestly, I think it’s still one of the best initiatives that NASCAR has brought to the sport because it’s allowed our fans to truly identify a Toyota Camry versus a Ford Mustang and a Chevrolet Camaro.

“All of those features are incorporated in our new Camry, and somehow, our really smart aerodynamicists have got it to look pretty good in the wind tunnel. So I love it when we can build a great-looking car and a car that’s true to the design, but it’s going to be good on the race track as well.”

It’s going to be fun to see the new Camry on the track come 2024. We’re already missing NASCAR, but there’s a ton of storylines to look ahead to for next season, it seems.