Travis Kelce jersey sales increase 400% after Taylor Swift appearance at Chiefs game

In case you weren’t aware, the Taylor Swift effect is REAL. How do we know, you ask? Look no further than Travis Kelce‘s last 24 hours since the pop superstar made an appearance at Arrowhead Stadium Sunday in support of her newfound friend.

Kelce’s No. 87 jersey has seen a 400% increase in sales, while the Kansas City Chiefs star tight end has gained more than 300,000 followers on social media. Kelce now owns a top-5 selling jersey in the NFL after the bump from Swifties across the country.

Travis Kelce has had a busy 24 hours:

• 7 catches for 69 yards and a TD
• Gained 300,000+ social media followers
• +400% increase in merchandise sales
• Top 5 selling jersey in the NFL

That's the Taylor Swift effect 🤯 pic.twitter.com/s8rT7kzJTL

— Joe Pompliano (@JoePompliano) September 25, 2023

Kelce, 33, and Swift, 33, had been rumored to be secretly dating for weeks. So when Swift showed up to Arrowhead Stadium to take in a game inside Kelce’s suite and next to his mom, you knew those rumors would only continue to run wild. And if that wasn’t enough, perhaps the video of Kelce and Swift leaving the stadium together hit the point home that there might be more to this friendship.

Andy Reid speaks on Travis Kelce, Taylor Swift relationship

After the game, head coach Andy Reid jokingly took credit for setting them up.

“You know what? I’ve met her before,” Reid said. “I set them up.”

After drawing a laugh from the room of reporters, Reid quickly walked away before anyone could ask him a follow up question about the relationship.

Admittedly, Reid probably isn’t the reason Kelce and Swift appear to be together. It’s just a lot of fun to think that it’s the case. And it does seem like the two are a pair. At one point in the win over the Chicago Bears, Kelce found the end zone and Swift was seen going crazy to celebrate the score.

After the game, quarterback Patrick Mahomes joked that he knew he had to get Kelce the ball.

“I felt a little bit of pressure,” Mahomes said. “And so I knew I had to get it to Travis. And of course, on a route that Travis, he does his own thing and makes up a route and I throw it to ’em. So, I think he wanted to get in the end zone as much as all the Swifties wanted him to.”

Mahomes did just that, as Kelce finished with seven receptions for 69 yards and the score. The Chiefs defeated the Bears, 41-10.