Oakley & Softball America Unveil New Retail Partnership
The partnership introduces a series of in-store events to amplify the Diamond Sport category across retailers in North America, kicking off with the Women’s Softball College World Series
MAY 23, 2024 – Today, Oakley®, leader in sport performance and optical innovation and Softball America, premier Softball Media organization, announce a new retail partnership of events that will pop-up in North American stores throughout the year. The partnership will officially kick off at the end of this month in Oklahoma City for the Women’s Softball College World Series.
This partnership between Oakley and Softball America marks a significant moment for both brands solidifying diamond sports in the wider sports space. The partnership offers in-store experiences at Oakley Retail during key softball and brand moments throughout the year, contributing high-performance eyewear to positively impact both the sport and the participating athletes. While offering best-in-class optical innovation, Oakley empowers softball athletes to optimize their vision and performance, empowering the Future on Deck.
Oakley’s latest offerings include the Oakley Sphaera and Oakley Bi Sphaera. Sphaera’s wide field of view offers athletes Prizm™ Lens Technology filtering light and enhancing color and contrast to reveal every detail on and off the field. The lightweight O Matter™ frame is designed to wear with hats and helmets, and in the frame features a front vent to ensure enhanced airflow. Unobtanium®nosepads and molded-in earsocks provide no-slip grip when you break a sweat. Bi Sphaera seamlessly transitions from dominating competition to owning the daily hustle. The dual-lens performance eyewear is designed for athletes looking for a versatile frame that offers all the benefits for sport and life.
Oakley continues to be a top player within the sports landscape including diamond sports, football, cycling, golf, skiing, snowboarding, and more with leading optical innovation and specialized eyewear. The brand sponsors an elite roster featuring standout MLB athletes Francisco Lindor & Julio Rodriguez, WNBA point guard Diamond DeShields, NFL MVP and Superbowl Champion Patrick Mahomes, plus many more.
Learn more about our upcoming Women’s College World Series event HERE.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.
