Alabama Football: What's new at Bryant-Denny Stadium in 2024

Alabama Athletics on Monday announced a full list of details about what’s new at Bryant-Denny Stadium this fall, including a new start time for the Walk of Champions tradition.

2024 Football Game Sponsor, Recognition and Celebration Schedule

August 31 at 6 p.m. vs. Western Kentucky

• Game Sponsor: Golden Flake
• Bryant Alumni-Athlete Award recognition

September 7 at 6 p.m. vs. USF

• Game Sponsor: Medical Properties Trust
• 2014 SEC Championship Recognition
• Naming of Saban Field at Bryant-Denny Stadium

September 28 at 6:30 p.m. vs. Georgia

• Game Sponsor: Coca-Cola
• 1964 National Championship recognition

October 12 at 11 a.m. vs. South Carolina

• Game Sponsor: BuildSubmarines.com
• Family Weekend
• 1974 SEC Championship recognition
• NCAA Track National Champion Doris Lemngole recognition
• NCAA Men’s Tennis Singles National Champion Filip Planinsek recognition
• NCAA Men’s Basketball Final Four ring ceremony
• Adapted Athletics 2024 Women’s Basketball National Championship recognition

October 26 vs. Missouri (Kickoff TBD)

• Game Sponsor: Chevron
• Homecoming
• Bryant Society Recognition

November 16 at 1 p.m. vs. Mercer

• Bama Salute Military Appreciation Day
• Varsity Spirit Performance

November 30 vs. Auburn (Kickoff TBD)

• Game Sponsor: Alabama Department of Public Health
• Senior Day
• 2023-24 Academic All-Americans Recognition

New Walk of Champions Time

New in 2024 – The Alabama Crimson Tide will arrive for the Walk of Champions 2.5 hours prior to kickoff. Following Walk of Champions, fans are encouraged to visit Vector Security Champions Lane prior to gates opening at two hours prior to kickoff.

Vector Security Champions Lane

Vector Security Champions Lane, an extension of Crimson Tide Sports Marketing’s pregame fan fest, is back for Crimson Tide fans in 2024 and is located just outside the northwest gates on the lawn behind the Tuska statue.

The centerpiece of Champions Lane is the concert stage, which features free live music performances prior to every home game. This season will be highlighted by performances from country music superstars Lauren Alaina on September 28 before the Georgia game and Easton Corbin on October 26 before the Missouri game.  

Champions Lane upgrades for 2024 include a new shaded seating area directly in front of the stage, a 32-foot, two-story, air-conditioned spectator suite with prime viewing of the stage and Walk of Champions as well as a new entrance on University Blvd. presented by Vector Security.

Be sure to visit Champions Lane up to four hours before every home game to find the best food trucks from all over Alabama, a 21+ lounge with no cover charge, interactive displays, four giant LED videoboards for fans to watch other college football games in action and the Crimson Tide student-athlete autograph tent. For a full listing of performances, autographs and other updates throughout the season, visit ChampionsLane.com.

Concessions Updates

Building upon the speed of service improvements from 2023, 100 new point-of-sale devices and six new concourse locations have been added. In addition, “Fan Favorite” stands will now feature a loaded philly cheesesteak nacho.

Merchandise Stand Enhancements

Fans wanting to purchase Alabama merchandise in venue without the hassle of toting their items through the stadium are encouraged to scan QR codes located throughout the concourse to ship items directly home. Fans are also encouraged to visit Level 8 of the North Endzone Upper Deck (Behind Section NN10) to purchase hats from Rank + Rally’s new in-stadium hat vending machine.

Limited Edition YETI Cups

Limited edition Alabama YETI cups will once again be available exclusively at Vector Security Champions Lane as well as merchandise stands outside and in venue this fall, while supplies last. Cups are $49.95 and include a free non-alcoholic drink of your choice.

Return of Screen. Go. Scan.

Fans are again encouraged to enter the first security checkpoint they come across when approaching the stadium. Once inside the perimeter, ticketholders can then proceed to their designated gate. To alleviate congestion at the southeast and southwest spirals, one update in 2024 is that the security perimeters on the south will be moved to the access point at Gate 34 (The Authentic).

ALL-IN-1 Pass back again in 2024

Season ticketholders will again be able to take advantage of the ALL-IN-1 mobile ticketing feature this year. ALL-IN-1 is a smart ticket that simplifies the digital wallet experience.

Here’s how it works:

• All season tickets, season meal passes and season parking passes are eligible for ALL-IN-1
• Add each ALL-IN-1 ticket once per seat to your digital wallet
• After the game, the ALL-IN-1 pass will automatically update to the next event in the season
• The ALL-IN-1 pass will also update if tickets are transferred, and you can still transfer and manage eligible tickets from My Account

SeatGeek Partnership Continues

As a reminder, SeatGeek is the official ticket marketplace of Alabama Athletics, with direct integration to list and sell your ticket on RollTide.com/MyAccount. SeatGeek is a growing leader in the ticket industry with technological advances and a fan-first attitude. SeatGeek will help you price your tickets, let you know when they have sold, transfer them to the buyer, and send your payout within 48 hours of the event. All tickets listed on SeatGeek are fully verified and delivered seamlessly.

Guest Services Center

While not new, it is important to remind fans of our Guest Services Center. Alabama Athletics is committed to providing an exceptional experience for all guests who visit. Our Guest Services Center assists with facility/custodial issues, lost and found items, lost children, guest feedback, stadium directions and general information. The Help Line is active five hours prior to kick off throughout the event. Fans can call or text 205-348-5620 to report any issues or for information.

Crimson Kickoff with Coach DeBoer

Luncheons for the 2024 Crimson Kickoff with Kalen DeBoer, presented by Yea Alabama, will take place on five select Fridays this fall. Programming for the upcoming season will feature a sit-down interview with head coach Kalen DeBoer, hosted by Chris Stewart, as well as the opportunity to hear from several special guests throughout the year. Purchase tickets at rolltide.com.

*** This information was acquired from a recent press release from Alabama Athletics. 

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