Auburn AD John Cohen says NIL world creating 'tough decisions' for coaches, administrators, supporters

There's plenty of positives to the NIL era and the rise of collectives to help connect student-athletes with opportunities in the community and beyond. Athletes are finally getting a piece of the enormous pie they are helping create, and while new Auburn Director of Athletics John Cohen wholeheartedly believes in NIL and cheers the student-athletes that earn and deserve the resources they are accumulating, Cohen also sees a major dilemma developing.