'Get involved': AD Allen Greene delivers message on Auburn's NIL efforts
AUBURN – Auburn athletics director Allen Greene released a video on social media regarding Auburn’s efforts towards Name, Image and Likeness on Thursday.
The goal within the Auburn athletics department heading into the fall is to ramp up their promotion of Name, Image and Likeness, educating the fanbase of how they can be involved, and providing comfort to fans who aren’t exactly sure what Name, Image and Likeness is all about.
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Here’s what Greene had to say in a video released on Thursday afternoon:
“NIL. Name, Image, Likeness. In just one year, NIL has changed the game in intercollegiate athletics. At Auburn, we’re leaning into the NIL space. Last summer, we launched our comprehensive NIL initiative called SPIRIT. Auburn student-athletes are excelling in NIL. Collectively earning millions of dollars in the first year. NIL is so important to our student athletes, it remains important to us. Many of you have stepped up during the past year to help Auburn student-athletes take full advantage of this new frontier. I want to say thank you.
“For Auburn to remain competitive on the field and courts of play, we need to compete and win in the NIL arena. We will continue to adapt and be aggressive as we forge into year two. I encourage you to get involved, whether that’s a part of a collective or partnering directly with the student-athlete through our SPIRIT exchange. It is going to take all of us working together to make this a success. After all, that is the Auburn Way.”
Auburn Live has reported previously on Auburn’s recent efforts within the Name, Image and Likeness space.
Kam Brown helping grow the Plains NIL Club
Insider: Transformation of NIL Auburn nearly complete, more on Auburn’s SPIRIT Exchange
In case you’ve missed it, you can keep track of Name, Image and Likeness deals happening across college athletics through On3 Sports Deal Tracker.
