Florida Victorious launches 'March to $2 million' pledge
GAINESVILLE, Fla. — The Florida Gators‘ new NIL entity is trying to make a splash in the month of May. Wednesday, Florida Victorious announced that every new pledge and membership signup the organization receives throughout the month of May will be matched, up to a total of $2 million. Titled the “Florida Victorious $2 Million Match Challenge,” this promotional program will run from May 1 – May 31, 2023.
“Florida Victorious has received tremendous support from Gator fans and donors who have signaled they are ready for the next era of UF NIL efforts,” said Nate Barbera, CEO of Florida Victorious. “The $2 Million Match Challenge captures the competitiveness and passion of the Gator community. (And) will further elevate the NIL opportunities that Florida Victorious can create for current University of Florida student-athletes.”
Florida Victorious offers Gator fans a variety of membership options, ranging from $15 – $250 per month, from which 90%+ of revenues will go to student-athletes. One of the organization’s most unique offerings is The 96 Club (priced at $96 per month). It is a tribute to the 1996 National Championship football team. The membership tier includes benefits like a polo and hat. The logo is designed by linebacker James Bates. The 96 club will also have an exclusive annual event with the Head Ball Coach and players from the 1996 team.
Donors can also make a tax-deductible pledge to the Florida Victorious Foundation. The Florida Victorious Foundation creates life-changing NIL opportunities for student-athletes through service work. The Foundation works with Habitat for Humanity of Alachua County, Ronald McDonald House of North Central Florida, The Bread of the Mighty Food Bank, Southwest Advocacy Group (SWAG) of Gainesville, and North Central Florida YMCA.
To participate in the $2 Million Match Challenge and strengthen Gator Athletics, visit FloridaVictorious.com
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More about Florida Victorious
Florida Victorious hit the ground running. The foundation signed more than 60 Florida Gators football players to contracts within a week of launching. The Foundation is run by Florida alum Jose Costas.
Costas — the owner and founder — is a University of Florida graduate. Over the past 25 years, Costa has spent his professional career as an owner/operator building the world’s largest ornamental plant supplier, Costa Farms. He founded a successful equity and multi-strategy real-estate investor firm, Fourshore Capital. Originally from Miami, FL, Costa earned his Bachelor of Science from the College of Agriculture at the University of Florida. He earned his MBA from the University of Miami. He currently serves on the Executive Board of the UF Foundation.
Costa also runs the Fast Foundation, which is a 501(c)(3) organization. Fast has been working with University of Florida Athletes and Gainesville charities.
