Brooks: Georgia is confident in ability to handle rev share, NIL challenges ahead
ATHENS, Ga. — Revenue sharing is coming to College Football in 2025 barring something completely unforeseen and Georgia hasn’t finalized it’s plan for how it will distribute dollars to players. It does, however, have a really good idea of how it will handle things according to athletics director Josh Brooks.
“Yeah, so we’re still working through the conferences,” Brooks said after the winter meeting the UGA athletics board on Tuesday. “There’s going to be a standard set amount in conference. But I can tell you right now, with or without conference standards, ours is going to be very close to the formula that was created from backpay, which is 75 (percent), 15, 5 , and 5. There’ll be some variances in there, but that’s a good starting point. We’re working through those final, last percentages, but it’s going to be probably very close to what was described in the back there. That’s 75 football, 15 men’s basketball, 5% women’s basketball, 5% others.”
Brooks is referring the the United States’ House settlement with the NCAA regarding compensation of players and damages owed to former players. Under that model, football gets, by far, the biggest piece of the pie at 75%.
Schools will be using 22% of their revenue from media rights, ticket sales, and sponsorships with a cap of $22 million per school. Brooks says that Georgia’s number is $20.5 million right now with $18 million set aside for direct revenue sharing and at least $2.5 million, likely more, going toward adding new scholarships. Georgia is planning to add over 100 new scholarships in non-football sports.
What does that mean for football? It’s going to get 75 percent of $18 million, which comes out to $13.5 million allocated directly for football although the SEC has yet to lay out its guidelines. As Brooks stated, it’ll be close to the back-pay model. The 15 percent will go to men’s basketball, five percent to women’s basketball, and five percent to other sports.
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Then comes the next challenge, fostering a legitimate and effective third-party to coordinate and implement Name, Image, and Likeness opportunities. The Classic City Collective will be handling that at Georgia but there isn’t much word yet on the any parameters or guidelines for those organizations that will essentially be moving in-house.
With plenty still left to be decided, all Brooks has is a read on which way the wind is blowing. Well, that and he knows that Georgia is well-equipped for the changes headed its way.
“I’ve heard rumblings of others, but obviously we’re well-resourced enough to do that,” Brooks said. “But it’s commercial to see, and you won’t really know until you see the fall semester kind of play out in the year when you can see how rosters stack up, but to see what commitments schools have made to what sports, but the impact will be known in a year or two as some programs grow and some not.
