WATCH: Georgia releases 'Better Never Rests' hype trailer ahead of opener
The 2023 College Football season is already under way for a number of teams and Georgia will join the fray in less than 24 hours. The Bulldogs will host UT-Martin on Saturday (6 p.m. ET on SEC Network+) and it’ll be the first competitive step in their attempt to make history. After becoming the first back-to-back champions in the College Football Playoff era last year, Georgia is hunting a three peat.
As is always the case on Friday night before a game, the team has released its hype trailer and it centers around the team’s mantra for the 2023 season. Georgia spent time studying the most consistently excellent franchise in the world this offseason, the New Zealand All Blacks rugby team. The 62-second feature carries the motto of that team, “Better Never Rests.”
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“This year we studied the New Zealand All-Blacks, most successful sports team in the history of really teams, over 100 years they’ve had the highest winning percentage,” Georgia head coach Kirby Smart said at SEC Media Days. “So we took a deep dive. We took a six weeks. We took a title and a mantra from them and studied those things for six weeks because we don’t want complacency. They’ve done it better than anybody else, and we use that. One of their big mantras is better never rests. We believe that. Those are strong words now when you think about it. Think deep on it. Better never rests. Our kids understand it. Our kids have learned it. What drives us for this season is intrinsic motivation. We’re not going to be controlled by outside narratives and what people say and who’s going to be the quarterback. The intrinsic motivation comes from within and what we decide to do.
Georgia enters the 2023 season having won 17 straight games. Dating back to the 2020 season, Georgia has won 33 of its last 34 games and it has taken down every single team it has played. The only loss came to Alabama in the 2021 SEC Championship and Georgia got revenge about a month later in the National Championship
