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Georgia NIL update: Dawgs players will be able to profit off of custom jerseys

On3 imageby:Wes Blankenship•02/16/22
On3 image

A Georgia NIL deal will allow Bulldogs players to profit from customized jersey sales this fall.

Florida, Florida State, LSU, Oklahoma, Penn State, Stanford, Texas Tech and UCF also announced similar plans for their athletes.

Georgia shared a sneak peek at the fall launch on social media.

The video features linebacker Robert Beal, offensive lineman Warren Ericson, kicker Jack Podlesny and defensive back William Poole‘s names and numbers:

Georgia NIL deal requires some extra work from fans

Georgia football players won’t automatically profit from jersey sales. They won’t be hanging on racks pre-made.

Instead, Dawgs fans will have to use the system that Fanatics and OneTeam Partners set up to initiate the cash flow.

Georgia players who opt in to the deal with Learfield will receive an undisclosed percentage of each sale that features his name and number.

“The Fanatics jersey program, which will cut across schools and eventually men’s and women’s sports, will give fans the ability to buy the jersey of their favorite college athlete and is exactly the type of thing we can help bring to market,” Malaika Underwood, SVP of Licensing at OneTeam Partners, said in a press release this month.

“What we bring on the athlete side layers onto Fanatics’ strong existing partnerships with most major colleges and universities.”

Sorry, A.J. Green

Good for Georgia players, and good for fans. At least both are able to benefit from the sales of Dawgs’ names, images and likenesses now.

Not long ago, Dawgs fans and players lived in a very different and painful reality.

Remember when A.J. Green got suspended for selling his Independence Bowl jersey in 2010?

Unfortunately, this rule can’t bring Georgia football players’ eligibility back if they broke the rules under the old system.

Also, I wouldn’t be surprised if fans are able to purchase autographed memorabilia through Fanatics soon.

Todd Gurley says hello.

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