Stetson Bennett open for NIL business with sports marketing company: LOOK
Stetson Bennett’s new sports marketing partnership opens up a new NIL window for the Georgia quarterback.
Bennett signed with Greenville, S.C.-based ESM (formerly known as Everett Sports Marketing). The partnership gives Stetson a new resource to help facilitate and prioritize NIL deals that benefit Bennett the most.
“Our partnership will focus on Stetson’s long term brand strategy as well as business opportunities that benefit his community, teammates and ambitions,” ESM said in a statement to the AJC.
Stetson Bennett already cashing in as Georgia’s quarterback
On3 rates Stetson Bennett’s NIL valuation at $407K.
For a full breakdown of Georgia football players’ NIL valuations, check out this piece.
Bennett already cashed in with a couple deals during Georgia’s National Championship run. He shared a Great Clips endorsement deal, and a partnership with the Players’ Lounge NFT company on his instagram. He also took advantage of the opportunity to use NIL as a part of his philanthropic work with the DGD Fund.
The best Stetson Bennett NIL deal to date, though, has to be his appearance working the Raising Cane’s drive-thru.
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Once you win the first National Championship in 41 years as Georgia’s quarterback while NIL deals continue to heat up, you’re going to get some solid opportunities.
Stetson Bennett’s partnership with ESM (which already represents Nick Chubb, D’Andre Swift and Jalen Hurts, among others) ought to provide continued opportunities like that in his super senior season at Georgia.
Use On3’s NIL Valuation tools to check out Stetson’s growth
Check out Stetson Bennett’s NIL valuation tab here.
On3 combines playing performance, social media presence and more factors into a hypothetical NIL value. Before the National Championship, Bennett had a valuation of $89K.
The win over Alabama in the National Championship launched Bennett into the six-figure stratosphere.
Bennett will have one more season as Georgia’s quarterback. He decided to return as a super senior, and that choice in this era of college football should reap some considerable rewards both now and into the future.
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