Bush's Beans now the "Official Beans of the SEC"

We have our first big piece of news from SEC Media Days. Bush’s Beans announced a new, multi-year sponsorship agreement with the Southeastern Conference and SEC Network to be the “Official Beans of the SEC.” That means you’re going to see a lot of Bush’s Beans ads, including the one and only spokesdog Duke, on the SEC Network this fall, specifically on SEC Nation, the network’s traveling football pregame show. They’ll also be onsite at SEC FanFare at the football championship in Atlanta and other major SEC Championship events.

“Nestled in the foothills of the Smoky Mountains, our brand has been rooted in the heart of SEC country for over a century,” said Bush’s Beans CEO Al Williams in a press release. “We’re excited to strengthen our connection with SEC fans and bring even more joy and good times to gamedays. We think this is the start of a beautiful partnership.”

“The addition of Bush’s Beans as an SEC official sponsor fits perfectly with our fans’ tailgating experiences for football and gatherings throughout the year. With their headquarters in the SEC footprint, we are pleased to welcome Bush’s Beans to the SEC sponsor family,” said SEC Commissioner Greg Sankey.

“It is going to be an exciting season,” said Williams. “We look forward to showcasing Bush’s as That Beautiful Bean Company on SEC Network and at various SEC events throughout the year.”

Laura Rutledge and Duke even announced the news on the SEC Now set. Roll that beautiful bean footage!

As Shannon the Dude said on the radio this morning, It Just Beans More.