WATCH: CBS Mornings profiles Kentucky Basketball's NIL setup

So far, Kentucky Basketball is winning the Name, Image, Likeness era. This summer, John Calipari made it his mission to ensure the program was ready for NIL from Day One, putting the tools in place to help his players understand the rules and profit. It worked. Thus far, the players have signed team deals with ProCampsU/KSR, FTX cryptocurrency exchange, and the law firm Morgan & Morgan, the latter launching yesterday with a flashy digital billboard in Times Square. Most have individual deals as well. TyTy Washington leads the way, partnering with Blue Grass Motorsports, Gatorade, America’s Best Caviar, and T.R.A.P. House Clothing.

Today, Kentucky Basketball’s NIL efforts got even more exposure through a feature by CBS Mornings’ Dana Jacobson. In the five-minute profile, Jacobson interviews Calipari, Keion Brooks, and TyTy Washington about Kentucky’s NIL setup, specifically the Influencer app, which helps players grow their social media presence while staying in compliance with school rules. Jacobson asked Brooks and Washington how much they made the first month the NIL rules were in effect; the players didn’t bite.

“I don’t even know an amount,” Washington said. “I’m not going to lie to you.”

“I can’t pinpoint an exact amount but it’s been pretty good to me so far,” Brooks said.

Jacobson also talks to Kentucky track star Masai Russell, who has the biggest social media following among UK athletes (150K+ on Instagram, 400K+ on TikTok). So far, she’s signed deals with clothing brands Third Love and Champs Sports, proof that NIL isn’t just for football and basketball stars. Very cool stuff, so check it out below.