Club Blue creates 'Kentucky Blue Light' beer in partnership with Gravely Brewing, all proceeds go to NIL

Mark Pope once said Club Blue was “the focal point of our whole NIL life right now” and “the most important thing” for Kentucky in the program’s roster-building efforts moving forward.

Now you can have a cold one (or three) to help support the cause.

Club Blue has partnered with Gravely Brewing out of Louisville to create a beer called Kentucky Blue Light designed to support UK Athletics’ NIL efforts. According to KSR’s Matt Jones, all proceeds will benefit Club Blue — and in turn, Kentucky’s ability to add elite talent in the future.

Club Blue, the UK Sports NIL is creating a Beer from Gravely Brewing where all proceeds will go to the UK NIL program

— Matt Jones (@KySportsRadio) August 15, 2024

The beer is listed in the Sporty Spice Suds category on Gravely Brewing’s website alongside the UofL Athletics’ equivalent, the Cardinale.

Take a look at Kentucky Blue Light, brought to you by Club Blue:

Club Blue members are able to donate directly to Kentucky men’s basketball, women’s basketball football, baseball, volleyball, softball and men’s tennis, or you can donate to all sports. That includes one-time NIL contributions or monthly and annual subscriptions that include exclusive access to the Club Blue merchandise store, monthly giveaways, autographed items, player meet & greets, in-game VIP fan experiences and much, much more.

“Listen, Club Blue is real,” Pope said previously. “… We have some amazing people that are helping to run this. There is no overhead with this program. 100% of the money goes exactly where we want it to go.”

“It’s everything for us and for this program,” assistant coach Cody Fueger added.

Join the fun by subscribing to Club Blue here.