Coastal Carolina is Addicted to Outrageous Promotions
Not all promotions are created equally. The promotion schedule in Minor League Baseball is more important than the actual game schedule. Every college athletic program has various promotions throughout a season, but nobody does it quite like Coastal Carolina.
The Chanticleers recently made a shocking announcement. Fans who attend Coastal Carolina football games this fall will receive free concessions. Buy a ticket to watch the Chanticleers play on a teal football field and you have access to unlimited free hot dogs, nachos, popcorn, soda, and water.
If it sounds too good to be true, it’s not. You can get up to four hot dogs at a time whenever you make a trip to the concession stand.
There’s only one small hook. To receive the free food and drinks, fans must download an app. It will give users a code to receive their free concession items. In exchange, fans will enter basic contact information. Coastal Carolina will use that information as a lead to sell more tickets.
“This is not for moneymaking,” Chance Miller, the Coastal Carolina athletic director, told On3’s Andy Staples. “We’re trying to build our fanbase here. I’m trying to pack the stadium to have an electric environment.”
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That is not lip service. This isn’t even the wildest promotion Coastal Carolina has created since Miller arrived from South Carolina last summer.
Ahead of the 2024-25 basketball season, Coastal Carolina introduced the “We Win, You Win Money Back Guarantee.” Fans who purchased season tickets for either the men’s or women’s basketball program could receive their money back if the Chants did not win a combined 35 games between the two programs.
I’ve got some bad news for the athletic department’s bottom line. The men’s team finished second-to-last in the Sun Belt with a 10-22 record, including only three wins in conference play. The women’s team was much better. They were fourth in the Sun Belt and had a 23-9 record. That’s still only 33 combined wins. Coastal Carolina season-ticket holders received a full refund for their ticket purchase.
College athletics is a bottom-line business now more than ever. Athletic departments are penny-pinching ahead of revenue sharing in the proposed House settlement. Coastal Carolina is a rare program that is not prioritizing its finances, but its fans. They’re trying to build a fanbase in Myrtle Beach and are willing to go to extremes to make it happen.
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