Dontaie Allen is the first Wildcat to make a NIL deal
(UK Athletics)
It took a little more than 30 minutes for the first Kentucky Wildcat to throw his hat into the NIL ring.
UK shooting guard Dontaie Allen announced at 12:34 am on July 1 that he has partnered up with The Players Trunk to sell exclusive Dontaie Allen apparel. T-shirts are on sale for $30, with hoodies rolling off the rack for $60. You can also purchase some quality time with Allen. It’s $50 for a personalized message and $80 for a 10-15 minute virtual video call with Allen at ThePlayersTrunk.com.
Excited to team up with @theplayerstrunk to come out with my own custom merch. Stay tuned throughout the year for more!!! Go support 💯💯 Link In Bio pic.twitter.com/YGpi0sriIq
— Dontaie A11en (@dontaieallen11) July 1, 2021
Allen was the first, but the Pendleton County kid will not be the last Wildcat to cash in by using his name, image and likeness. Other athletes across the country made late night announcements. Two Nebraska basketball players unveiled a sponsored podcast, Miami QB D’Eriq King netted a $20,000 apparel deal and Auburn QB Bo Nix posted an Instagram ad for Milos Tea at 12:01 CT.
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