ESPN's Jay Williams went on a weird rant about Kentucky, Cooper Flagg, and marketing

ESPN analyst Jay Williams doesn’t seem quite ready to get over his Duke Blue Devils losing to Kentucky on Tuesday night in Atlanta. Nearly 48 hours after the Wildcats came out with a 77-72 win, Williams posted a… confusing… video to his X/Twitter account.

Essentially, he went on a two-minute rant that included explaining to his viewers what basic-level marketing is and why the projected number one pick in the NBA Draft, Cooper Flagg, is making headlines (a tough one to decipher) before making comparisons to a social media post from Nike about Giannis Antetokounmpo and Jaylen Brown. I really didn’t understand the purpose behind any of it.

It sure sounds like a guy wanting to show how “not mad” he is that the most talented Duke team in 20 years (his words) couldn’t get the job done against Kentucky.

My only question is this: what is the point of this video? Is it so Jay Williams can show off the B+ he received in Marketing 101 during his freshman year at Duke? Is he attempting to apologize to UK fans for his employer posting a giant Flagg (who turned the ball over twice in the final 15 seconds of his team’s loss) graphic behind him after the Blue Devils coughed up a nine-point halftime lead?

I would understand the latter at least a little bit if that were the case, but this felt more sore loser-y and condescending than anything.