If Weetabix unlocks Amari Williams' superpowers, what do the other Kentucky Wildcats use?

By now, you’ve undoubtedly heard of Amari Williams‘ postseason fuel: Weetabix, an English breakfast cereal consisting of whole-grain biscuits. Mark Pope made him eat it for breakfast before Kentucky‘s win over Illinois in the second round of the NCAA Tournament, leading to an eight-point, 10-rebound, six-assist, three-block, one-steal effort against the Fighting Illini.

“I feel like that helped my performance today, for sure,” he said after the win.

Since then, Big Blue Nation made Weetabix the No. 1 selling cereal on Amazon in Williams’ honor, following Pope’s orders of joining the Wildcats for breakfast this week ahead of the Sweet 16 matchup vs. Tennessee.

“Warm milk, to me, is key,” he said. “Little bit of sugar, and apparently it’s also good with some honey and some bananas if you want to go that way. So Kentucky Weetabix Unity March Towards March Madness.”

How has this all been for Williams, becoming the unofficial spokesman of Weetabix in the NCAA Tournament?

It’s definitely been weird, especially with all the boxes showing up at the Craft Center,” he told KSR. “BBN is a great fanbase, what they’ve done in the last week is crazy to me. I appreciate it. It’s definitely been crazy these past few days.”

Any NIL deals in the works to make these endorsements worthwhile?

“Not right now [laughs].”

We know what fuels Williams — especially moving forward this postseason. What about the rest of the Wildcats? Are there any secrets to his teammates unlocking their superpowers the way the 7-foot, 262-pound center has with Weetabix?

Trent Noah is gonna give Williams’ go-to cereal a shot.

“I don’t know exactly. I’m gonna go with the Weetabix tomorrow morning and see if I can go coast-to-coast and dunk on someone like Amari does, maybe be a 7-foot point guard,” he told KSR. “I’ll try it out and see what it does for me.”

Collin Chandler tried it, but is happy to admit he didn’t enjoy it. He’s got other ideal cereals in mind going into Friday morning.

“I’m usually a Honey Nut Cheerio or Raisin Bran guy in the morning,” he said. “I’m gonna take a skip on the Weetabix, it hasn’t worked for me. I gotta move on to something else. I’m a cereal guy for breakfast.”

Travis Perry is more of a sugar guy — he knows exactly what his go-to looks like.

“A little pregame Reese’s, peach gummies and a sweet tea. That’s my go-to,” the freshman guard told KSR. “That’s what I go to every game.”

Any shot at Weetabix for Kentucky high school basketball’s all-time leading scorer?

“I have not (tried it), but (Amari)’s got plenty to go around,” Travis Perry told KSR. “I might be trying it soon.”

How about the team’s energy guy off the bench, Brandon Garrison? He doesn’t need any candy or sugary cereal to get him fired up. It just comes naturally for him.

Instead, he loads up on protein before games.

“I don’t know, I really don’t — Wingstop. I eat that before the games. Whenever we go to different cities, I order that,” he said. “I wouldn’t say it’s a particular food or anything I do. I just always have energy. It’s just in me, for real.”

Sounds like some very obvious NIL deals on the table if these brands are listening…

As long as those superpowers are used on Friday when the Cats take on the Vols. Whatever it takes to get to the Elite Eight.