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Kentucky Football NIL Agreement uses Minecraft to Connect with Young Fans

Nick-Roush-headshotby:Nick Roush06/28/22

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A handful of University of Kentucky football players are teaming up with Tract, an online community “where kids teach kids,” for a unique NIL opportunity. As a part of a month-long contest, kids will have the opportunity to play a game of live Minecraft football with five Kentucky football stars.

Quarterback Will Levis, offensive linemen Tashawn Manning and Kenneth Horsey, safety Ja’Kobi Albert and wide receiver Tayvion Robinson are hosting five enrichment challenges on the Tract app through July 27. Varying from dance battles to Minecraft skills, the five winners will be selected to an all-star team to compete against the Cats. Anyone 8+ can sign up for free.

As a certified old person, I don’t “get” Minecraft, but I know my nephew can’t get enough of it. If your kid is also enthralled by the game, let the video below explain in better detail what this NIL opportunity has to offer.

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2025-04-08