Nike stock falling after Zion Williamson's shoe busts

Photo: Rob Kinnan/USA Today

If you’re a human being with a television or access to the internet, you’ve seen the clip of Zion Williamson’s shoe falling apart during last night’s Duke vs. North Carolina game. Just in case, here it is again:

Zion's shoe: destroyed 😳 pic.twitter.com/LqQ2te0Jay

— SportsCenter (@SportsCenter) February 21, 2019

As you might expect, that viral moment is costing Nike some money today. The shoe giant’s stock is down 1.44 percent this morning, the price of a share dropping from $84.84 at Wednesday’s close to $83.62 as of noon. That equates to a loss of over a billion dollars, all because Zion’s foot busted out of his shoe.

Last night, veteran shoe executive Sonny Vaccaro predicted the clip will haunt Nike forever.

“It’s already all over the world while we’re still watching the game he got hurt in,” Vaccaro told Yahoo Sports. “They’re going to show it until we die.”

Another clip they’ll show: President Obama saying, “His shoe broke.”

“His shoe broke.” pic.twitter.com/FAtpaF5uAt

— Chase Hughes (@ChaseHughesNBCS) February 21, 2019

Puma immediately pounced, tweeting — then deleting — this jab:

If you thought that was in poor taste, wait until you see this shirt a North Carolina company made:

You know what would take everyone’s minds off this embarrassment, Nike? Some awesome new Kentucky Basketball uniforms, that’s what.

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