Rob Dillingham lands NIL clothing deal with Drake's OVO brand

Rob Dillingham is likely headed to the NBA in the very near future, but he’s not done taking advantage of his college NIL opportunities just yet.

The latest deal for the shifty freshman guard? Rapper Drake and his October’s Very Own (OVO) fashion company have partnered with the likes of Kentucky, UCLA, North Carolina, Kansas, and Syracuse for another limited-edition clothing line.

Dillingham has been tabbed as the cover model for the Kentucky collection, rocking the Wildcats’ line on the OVO official Instagram page, which has over 1.6 million followers. The collection will be available in-store and online this Friday, April 5.

Prices have not yet been disclosed, but in OVO’s Instagram post, we see Dillingham rocking a Letterman jacket, a sweatshirt, and a T-shirt — all University of Kentucky-themed.

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OVO first released its collection of licensed collegiate merchandise back in September, which also included Kentucky along with Alabama, North Carolina, Memphis, and Texas. UK and UNC are the only overlapping schools from the last release in the fall to the second this Friday.

Dillingham, who has over one million combined followers on social media, has done plenty of NIL deals during his freshman season at Kentucky. In just the last couple of weeks, he’s inked agreements with NerdWallet, Skims, and Topps. You might remember Dillingham’s awkward (yet hilarious) collaboration commercial with fellow Kentucky freshman guard Reed Sheppard for Donatos, too.

After winning SEC Sixth Man of the Year during the 2023-24 season at Kentucky, Dillingham is a projected NBA lottery pick in this summer’s draft. He averaged 15.2 points, 3.9 assists, and 2.9 rebounds in 23.3 minutes per game for the Wildcats this past season, shooting 47.5 percent overall, 44.4 percent from distance, and 79.6 percent from the line.

Maybe he’ll sport some Kentucky OVO gear when he walks across the stage to shake Adam Silver’s hand at the 2024 NBA Draft.