Quavo, Lenny Kravitz voice SEC on ABC marketing campaign anthem
The SEC on CBS is a thing of the past as the Southeastern Conference’s new deal to air games exclusively on ABC and the ESPN family of networks begins this fall. To usher in the new era, ESPN called on some familiar names.
Today, ESPN launched the “How It’s Done” marketing campaign for the SEC on ABC featuring a rendition of “Fly Away” by Quavo and Lenny Kravitz. Kentucky’s dance team and Mark Stoops punching the ceiling at Missouri made the 30-second clip. Despite some confusion, it is NOT the SEC on ABC theme music, which will debut on August 31. Kentucky will play on ABC at least twice this fall, vs. South Carolina (9/7, 3:30 PM) and Georgia (9/14, 7:30 PM).
Over on the SEC Network, things get a little more country, with Luke Combs’ cover of the Tom Petty classic “Runnin’ Down a Dream” from the tribute album, Petty Country: A Country Music Celebration of Tom Petty. Mark Stoops made the one-minute clip, first talking to his team in the locker room and then leading them out of the tunnel at Kroger Field.
Personally, I would have preferred Petty’s original to Combs’ cover, but to each their own. And while we’re talking Petty and the SEC, nothing will top “Won’t Back Down” at The Swamp.
[Correction: an earlier version of this post said that “Fly Away” was the new SEC on ABC anthem. It’s actually just the anthem for the SEC on ABC marketing campaign, “How It’s Done.”]
SEC Week 1 Schedule
College football will be here before you know it. Here is the Week 1 schedule in case you need a reminder as you make Labor Day weekend plans. Kentucky vs. Southern Miss kicks off at 7:45 p.m. ET on Saturday, August 31 at Kroger Field on the SEC Network.
| Date | Time (ET) | Matchup | Platform |
| Thu, Aug 29 | 7:30 p.m. | Arkansas-Pine Bluff at Arkansas (from Little Rock) | ESPNU |
| 8 p.m. | Murray State at Missouri | SEC Network | |
| Fri, Aug 30 | 7 p.m. | Temple at Oklahoma | ESPN |
| Sat, Aug 31 | Noon | Clemson vs. Georgia (from Atlanta) | ABC |
| Noon | Virginia Tech at Vanderbilt | ESPN | |
| 12:45 p.m. | Chattanooga at Tennessee | SEC Network | |
| 3:30 p.m. | Miami at Florida | ABC | |
| 3:30 p.m. | Colorado State at Texas | ESPN | |
| 4:15 p.m. | Old Dominion at South Carolina | SEC Network | |
| 6 p.m. | Eastern Kentucky at Mississippi State | ESPN+/SECN+ | |
| 7 p.m. | Western Kentucky at Alabama | ESPN | |
| 7 p.m. | Furman at Ole Miss | ESPN+/SECN+ | |
| 7:30 p.m. | Notre Dame at Texas A&M | ABC | |
| 7:30 p.m. | Alabama A&M at Auburn | ESPN+/SECN+ | |
| 7:45 p.m. | Southern Miss at Kentucky | SEC Network | |
| Sun, Sep 1 | 7:30 p.m. | USC vs. LSU (from Las Vegas) | ABC |
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