Sports Center announces new partnership with Players First and White, Greer, Maggard Orthodontics

One of the city’s premier basketball and volleyball facilities has a new name. Sports Center, located at Fayette Mall, is collaborating with Players First (a collective name for Kentucky men’s basketball team-oriented NIL events) and an orthodontics practice well-known for its community involvement and will now be known as the White, Greer & Maggard Orthodontics Players First Sports Center.

Sports Center owner Terry Hatton feels that this first-of-its-kind partnership just makes sense in a community like Lexington. “This is the perfect place for Players First events, allowing the team to connect with youth in our state-of-the-art facility.”

Kellan Grady, a grad student on this year’s team, agrees. “There are many positive ways collegiate athletes can make an impact but working with youth is definitely one of the most rewarding. To have a partnership with an organization like the Sports Center, which provides a place for kids to develop their athletic skills and character, is something the whole team is excited about.”

White, Greer & Maggard Orthodontics is a long-time supporter of the youth-focused initiatives throughout Central Kentucky. “Through community initiatives, we’ve heard loud and clear the need for more space for youth sports and extracurriculars. We strongly believe that keeping kids active in team sports and off their phones and social media is vital to positive youth development in our community. We are happy to play a role in following this need with this partnership,” states Dr. Greg White.

Additional Players First events involving members of the basketball team are being scheduled for 2022 and beyond as part of the multi-year partnership facilitated by G3 College | ProCampsU.

About G3 College | ProCampsU
G3 College | ProCampsU, a division of G3 | ProCamps, launched July 2021 with a mission of partnering with collegiate student-athletes to deliver memorable brand experiences and events. For more information, please visit ProCampsU.com

About G3 Marketing | ProCamps
Founded in 1998, G3 Marketing | ProCamps is a best-in-class sports marketing and event management company specializing in developing, spearheading, and operating camps, appearances, brand activations, and related experiences for professional athletes and coaches in the NFL, NBA, MLB, NHL, MLS, PGA, ATP, NCAA, NASCAR, WPSL, MLL and NFHL. G3 Marketing | ProCamps helps Fortune 500 brands activate and execute more than 175 events annually across the country, in order to effectively deliver brand messaging to thousands of parents, kids, and coaches via retail promotions, traditional/social media, and on-site activations.