WATCH: Kentucky Basketball is not just a game; it means everything to us

As we get ready to watch our Kentucky Wildcats begin NCAA Tournament play, I am reminded of something my dad would say semi-jokingly around the house, “Kentucky Basketball is bigger than life itself.”

That became the framework for the video essay below, where I try to put into words what this “game” means to diehard Kentucky fans everywhere.

In the college basketball world, this fanbase cares more than any other per capita. But why do we care so much? Why do the losses hurt so bad and the wins feel so good?

If our team wins, no one gives us a promotion or a raise. We don’t get extra years added onto our life.

If we lose, it should be fine. 

To people who aren’t into it like we are, it probably seems kind of crazy.  

Whether you’re so excited, that you’re driving people nuts or you’re so sad that people want to help, someone is likely going to tell you, “It’s only a game.”

And they would be wrong. 

More Kentucky News and Views on the KSR YouTube Channel

Kentucky Sports Radio has expanded its coverage of the Wildcats in the most ridiculous manner possible on our YouTube Channel. Here you will be able to find interviews with coaches and players, as well as commentary from the KSR crew. From Rapid Reactions following big events to our lengthy lineup of live shows, subscribe to the KSR YouTube Channel to stay up to date on everything happening around the Big Blue Nation.