Watch the 2025 Kentucky Football Super Bowl Commercial

The Kentucky football program kicked off the Mark Stoops era with an unprecedented marketing campaign.

A Kentucky football ad aired in the Lexington TV market during halftime of the Super Bowl: “Attack Each and Every Day.” That tradition continues in 2025 ahead of Stoops’ 13th season in Lexington.

Tim Couch starred in the 2024 ad. Following a disappointing 4-8 campaign, Kentucky football is hitting the reset button. It started in the transfer portal. The Cats brought in 20+ players to flip the roster. Now, they’re debuting a new marketing campaign. Randall Cobb is helping the Wildcats bring back a Blue Collar mentality to Mark Stoops’ program.

“New faces, new energy,” Cobb says in the Super Bowl ad. “We know hard work. Sweat. Blood. The deck’s stacked against us? Okay. Blue Collar is our DNA, just like the people we represent.”

Blue Collar DNA.

Check out our latest #SuperBowl commercial featuring @rcobb18 ⤵️ pic.twitter.com/qzuUB6PvvJ

— Kentucky Football (@UKFootball) February 10, 2025

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2025 Kentucky Football Schedule

Aug. 30: vs. Toledo – Kroger Field (Lexington, KY)
Sept 6: vs. Ole Miss – Kroger Field (Lexington, KY)
Sep. 13: vs. Eastern Michigan – Kroger Field (Lexington, KY)
Sept. 20: OPEN
Sept. 27: at South Carolina – Williams-Brice Stadium (Columbia, SC)
Oct. 4: at Georgia – Sanford Stadium (Athens, GA)
Oct. 11: OPEN
Oct. 18: vs. Texas – Kroger Field (Lexington, KY)
Oct. 25: vs. Tennessee – Kroger Field (Lexington, KY)
Nov. 1: at Auburn- Jordan-Hare Stadium (Auburn, AL)
Nov. 8: vs. Florida – Kroger Field (Lexington, KY)
Nov. 15: vs. Tennessee Tech – Kroger Field (Lexington, KY)
Nov. 22: at Vanderbilt – FirstBank Stadium (Nashville, TN)
Nov. 29: at Louisville – L&N Stadium (Louisville, KY)

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