Where Kentucky basketball players fall in inaugural On3 NIL Rankings

NIL is here to stay at the high school and college levels, and On3 is doing what it takes to stay ahead of the times. This afternoon, the outlet released its inaugural NIL rankings and valuation, a first-of-its-kind index that looks to set the standard market value for athletes.

Three Kentucky Wildcats made the NIL 100, a ranking of high school and college players in both football and basketball. Future UK basketball guard Skyy Clark came in ranked No. 25 overall, good for sixth among high school basketball players and ninth among all high school athletes. Kentucky wide receiver Wan’Dale Robinson comes in ranked No. 52 overall with a valuation of $174K, followed by quarterback Will Levis at No. 70 with a valuation of $146K.

When you narrow the rankings to just college basketball players, Kentucky’s entire roster fills up the list, with 14 Wildcats making up the top 100. Three future Wildcats are currently listed in the high school basketball NIL rankings, with another set to join sooner rather than later.

The players are broken down by follower count, valuation, and market value for their respective social media pages.

On3 NIL 100

• No. 25 overall – Skyy Clark (270K followers, $313K On3 NIL Valuation)
  • IG: $2.6K per post
  • TikTok: N/A
  • Twitter: $143 per post

College Basketball NIL Rankings

• No. 15 – TyTy Washington (60K followers, $84K On3 NIL Valuation)
  • IG: $586 per post
  • TikTok: $102 per post
  • Twitter: $162 per post
• No. 19 – Dontaie Allen (61K followers, $76K On3 NIL Valuation)
  • IG: $534 per post
  • TikTok: N/A
  • Twitter: $142 per post
• No. 21 – Keion Brooks Jr. (63K followers, $75K On3 NIL Valuation)
  • IG: $512 per post
  • TikTok: N/A
  • Twitter: $155 per post
• No. 24 – Shaedon Sharpe (90K followers, $74K On3 NIL Valuation)
  • IG: $513 per post
  • TikTok: $140 per post
  • Twitter: $122 per post
• No. 29 – Davion Mintz (46K followers, $63K On3 NIL Valuation)
  • IG: $432 per post
  • TikTok: N/A
  • Twitter: $130 per post
• No. 30 – Jacob Toppin (65K followers, $62K On3 NIL Valuation)
  • IG: $415 per post
  • TikTok: $140 per post
  • Twitter: $112 per post
• No. 32 – Lance Ware (37K followers, $59K On3 NIL Valuation)
  • IG: $391 per post
  • TikTok: N/A
  • Twitter: $132 per post
• No. 39 – Oscar Tshiebwe (61K followers, $52K On3 NIL Valuation)
  • IG: $469 per post
  • TikTok: N/A
  • Twitter: $225 per post
• No. 40 – Daimion Collins (34K followers, $52K On3 NIL Valuation)
  • IG: $343 per post
  • TikTok: $100 per post
  • Twitter: $118 per post
• No. 45 – Kellan Grady (27K followers, $48K On3 NIL Valuation)
  • IG: $285 per post
  • TikTok: N/A
  • Twitter: $140 per post
• No. 47 – Bryce Hopkins (28K followers, $47K On3 NIL Valuation)
  • IG: $308 per post
  • TikTok: $102 per post
  • Twitter: $109 per post
• No. 48 – Sahvir Wheeler (27K followers, $47K On3 NIL Valuation)
  • IG: $299 per post
  • TikTok: N/A
  • Twitter: $117 per post
• No. 58 – CJ Fredrick (24K followers, $41K On3 NIL Valuation)
  • IG: $243 per post
  • TikTok: N/A
  • Twitter: $124 per post
• No. 64 – Brennan Canada (18.8K followers, $39K NIL Valuation)
  • IG: $233 per post
  • TikTok: N/A
  • Twitter: $112 per post

High School Basketball NIL Rankings

• No. 6 – Skyy Clark (270K followers, $313K On3 NIL Valuation
• No. 18 – Reed Sheppard (37K followers, $47K On3 NIL Valuation)
  • IG: $322 per post
  • TikTok: $77 per post
  • Twitter: $100 per post
• No. 34 – Cason Wallace (18.9K followers, $34K On3 NIL Valuation)
  • IG: $215 per post
  • TikTok: N/A
  • Twitter: $87 per post

Chris Livingston has a 81K followers on Instagram and 27K followers on TikTok, putting him in the top-15, as well. That will soon be reflected when the rankings are updated.

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On3’s NIL Valuation explained

So, how does On3’s NIL valuation work? As founder Shannon Terry explains, it’s not a tracker of the value of NIL deals an athlete has completed to date; rather, it signifies an athlete’s value at a certain moment in time.

“The NIL valuation is comprised of a number of dynamic data points that focus on two primary factors – an athlete’s social media presence and their level of athletic performance,” Terry wrote. “A base valuation is generated from the number of followers on each social media platform an athlete has (Instagram, Twitter, and TikTok). Each platform is weighted differently based on the number of marketing dollars that brands and advertisers typically spend on each.”

Players can move up or down the NIL rankings based on social media engagement, their standing in On3’s actual rankings, performance on the field or court, existing NIL deals, and media coverage.

You can access On3’s NIL hub here. You can see the rankings for each category below:

• NIL 100
• College Football NIL Rankings
• College Basketball NIL Rankings
• High School Football NIL Rankings
• High School Basketball NIL Rankings

For more on On3’s NIL valuation, click here.