WATCH: "Will Power," Will Levis' first commercial with War of Will

Earlier this week, we learned about Kentucky quarterback Will Levis’ new NIL deal with War of Will, a Thoroughbred stallion at Claiborne Farm. The first commercial is already out. Watch below as Kentucky’s QB1 describes the similarities between Division 1 athletes, like himself, and Grade 1-winning stallions, like War of Will. It will begin airing tomorrow on FS2’s America’s Day at the Races.

What do top Division 1 athletes have in common with Grade 1 winning stallions? Our new War of Will commercial with University of Kentucky quarterback @will_levis #WillPower #WoW pic.twitter.com/STDTCqfNWB

— Claiborne Farm (@claibornefarm) April 8, 2022

Levis shared another look at their campaign on social media yesterday:

View this post on Instagram

A post shared by Will Levis (@w.lev)

This is the first-ever NIL deal between a college athlete and a Thoroughbred stallion, and it’s not surprising that it comes from Levis when you look at his innovative portfolio. In February, Levis signed a contract with Grand Slam Collectibles, which will pay him a guaranteed $100,000, the largest collectibles deal yet for an NCAA athlete. He also has his own merchandise line, Will Levis L7, promoted Dr. Pepper and DirecTV, and arranged for his offensive linemen to eat Sunday dinners at Malone’s.

Levis currently has an On3 NIL valuation of $149,000, which ranks 60th among college football players. His per post value is high among all platforms, ranging from $722 on Instagram, $273 on Tik Tok, and $203 on Twitter.

We’ll get a look at Will Levis the football player tomorrow at the Spring Game; until then, I’m enjoying Will Levis the businessman.