Will Levis launches mayonnaise infused cologne: Will Levis No. 8, Parfum De Mayonnaise
Entering his second season in the NFL, Will Levis has the keys to the Tennessee Titans’ new offense. The former Kentucky QB played his first preseason game as Tennessee’s full-time starter last Sunday, completing four of five passes for 35 yards, plus a QB sneak touchdown on the Titans’ first drive of the game, a Titans win.
Off the field, Levis is very marketable as a young franchise quarterback in the league. On Tuesday, he put that marketability to the test by launching a new business venture. In partnership with Hellmann’s Mayonnaise, Levis released Will Levis No. 08, Parfum de Mayonnaise, a mayo-infused cologne. Priced at an affordable $8.00 per bottle, Levis’ fragrance includes notes of mayo, lemon, parsley, vanilla, and… coffee.
Yes, this is real.
A nod to his viral mayonnaise-coffee moment in college, Will Levis No. 8, Parfum de Mayonnaise is the “fragrance you’ve been craving,” his Instagram reveal reads. He says in the ad, “They try to define you. But you are the ingredient to your own success. Luscious. Eggy. Smell like greatness.”
Again, yes, this is real.
The fragrance’s full description on WillLevisNumber8.com says:
Will Levis No.8, Parfum de Mayonnaise opens with a bright burst of tart lemon that provides a refreshing and clean introduction. At the heart of the fragrance lies a creamy, daring mayonnaise accord offering a smooth and complex heart. Parsley adds a fresh herbal element, reminiscent of a well prepared dish. And of course, this fragrance would not be complete without subtle coffee undertones, reminiscent of Will’s signature mayonnaise infused caffeine beverage. A sensual musk base weaves through the composition, evoking physicality and charisma. Finally, we finish off with a comforting creamy vanilla finish that is equal parts inviting and intriguing.
WillLevisNumber8.com
This is how you commit to a bit. Well done, Will. Well done, Hellmanns.
Titan Up.
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