Will Levis signs NIL deal with Paul Miller Ford

Will Levis‘ NIL portfolio keeps on growing. This morning, Levis’ agency, Athlete Advantage, announced that the Kentucky quarterback signed a NIL deal with Paul Miller Ford. As part of the multimedia advertising campaign, Levis gets to drive a shiny new Ford Big Bend Bronco.

Kentucky quarterback Will Levis signs a NIL deal with Paul Miller Ford that includes a new Bronco. Wan'Dale Robinson was the first Wildcat to partner with them last year. @will_levis @nil_athlete pic.twitter.com/Yh99UpQtxR

— Tyler Thompson (@MrsTylerKSR) May 2, 2022

“Will is a standout individual both on and off the field,” said Nick Easterling of Paul Miller Ford. “He is already making Kentucky proud and now we are proud to have him as a part of our Paul Miller Family.”

Last year, Paul Miller Ford signed its first NIL deal with Kentucky wide receiver Wan’Dale Robinson, who was selected by the New York Giants in the second round of the NFL Draft Friday night. Because Paul Miller Ford already partners with the University of Kentucky, Levis will be able to wear his Kentucky jersey in advertisements.

“At Athlete Advantage, we set out to create true brand partnerships with Student-Athletes and businesses,” Athlete Advantage CEO Fred Johnson said. “The pairing of Will Levis and Paul Miller Ford is an example of us achieving that goal and we are extremely excited about the organic long-term connection between local businesses and collegiate athletes that this deal demonstrates.” 

In his first season with Kentucky after transferring from Penn State, Levis threw for 2,826 yards and 24 touchdowns, while running in nine more. He’s primed for another big season in Lexington, with some 2023 NFL Mock Drafts listing him in the top ten.

Will Levis, growing NIL star

This is just the latest NIL deal for Levis, who currently has an On3 NIL Valuation of $150,000. That ranks 89th in On3’s NIL Top 100 and 62nd among college football players. Earlier this month, he signed a first-of-its-kind deal with War of Will, a syndicated Thoroughbred stallion standing at Claiborne Farm in Paris, Kentucky. In February, he signed a contract with Grand Slam Collectibles, which will pay him a guaranteed $100,000, the largest collectibles deal yet for an NCAA athlete.

Levis also has his own merchandise line, Will Levis L7, promoted Dr. Pepper and DirecTV, and arranged for his offensive linemen to eat Sunday dinners at Malone’s. He also used his NIL rights to give back to the community, organizing an autograph signing and auctioning off custom cleats to raise money for Western Kentucky tornado relief.