LSU's Aneesah Morrow, CAVA team up for March Madness

CAVA restaurant and LSU star Aneesah Morrow, the nation’s season leader in rebounds among active NCAA Women’s Basketball players, have teamed up for a March Madness NIL campaign.

CAVA, the category-defining Mediterranean fast-casual restaurant brand, launched an NIL marketing campaign ahead of the 2025 College Basketball Tournament with some of the biggest names in college basketball.

Morrow, a semifinalist for the Naismith Player of the Year Award, has an NCAA-best 13.6 rebounds per game while logging 27 double-doubles and averaging 18.5 points per game. LSU hosts the opening rounds of the NCAA Tournament as No. 3 seed LSU faces off against San Diego State on Saturday night in Baton Rouge.

The campaign highlights how CAVA fuels the daily grind of elite student-athletes, showcasing their passion, preparation, and commitment—both on and off the court. 

Beyond Morrow, the student-athletes headlining the campaign are: 

● Mark Sears (University of Alabama) 

● Aneesah Morrow (Louisiana State University) 

● Chaz Lanier (University of Tennessee) 

● Madison Booker (University of Texas) 

● Aaliyah Moore (University of Texas) 

● Saylor Poffenbarger (University of Maryland) 

Through a series of engaging social media posts and creative content, these athletes will share how CAVA’s Mediterranean food supports their well-being and plays a crucial role in their routine — providing nutritious and convenient fuel for their busy lifestyles and competitive journeys. 

*** CLICK HERE FOR ANEESSAH MORROW’S INSTAGRAM ACCOUNT ***

“Our partnership with some of the most electrifying athletes in college basketball is a testament to CAVA’s commitment to fueling peak performance,” said Andy Rebhun, Chief Experience & Marketing Officer at CAVA. “As they compete on the biggest stage of the college basketball tournament and beyond, we’re providing flavorful meals that help them stay at the top of their game.” 

The campaign will roll out across digital and social platforms throughout the college basketball tournament featuring exclusive athlete content, behind-the-scenes footage, and interactive fan engagement elements.

Yellow Dot Sports Marketing, a leader in NIL-driven campaigns, collaborated with CAVA to bring this initiative to life, ensuring authentic storytelling that resonates with both sports fans and CAVA fans alike. 

For more information and to follow the campaign, visit Cava’s website and Yellow Dot Sports Marketing.

“As an athlete, balance is everything,” Morrow said. “From long days in the gym to traveling during the tournament, having a fresh, healthy meal option like CAVA helps keep me fueled and focused.” 

CAVA has four locations in the Baton Rouge area with restaurants on Highland Road, Highland Market Drive, Corporate Boulevard and Bluebonnet Boulevard.

About CAVA 

CAVA is the category-defining Mediterranean fast-casual restaurant brand, bringing together healthful food and bold, satisfying flavors at scale. Our brand and our opportunity transcend the Mediterranean category to compete in the large and growing limited-service restaurant sector as well as the health and wellness food category. CAVA serves guests across gender lines, age groups, and income levels and benefits from generational tailwinds created by consumer demand for healthy living and a demographic shift towards greater ethnic diversity. We meet consumers’ desires to

engage with convenient, authentic, purpose-driven brands that view food as a source of self-expression. The broad appeal of our food combined with these favorable industry trends drive our vast opportunity for continued growth. 

About Yellow Dot Sports Marketing 

Yellow Dot Sports Marketing is an industry leading sports marketing agency specializing in NIL and college athlete marketing. Working with top brands and athletes, Yellow Dot delivers innovative and impactful campaigns, in the NIL space, that resonate with fans and consumers alike.