LSU's Livvy Dunne debuts new signature drink flavor through NIL deal with Accelerator

As the No. 1 nationally ranked LSU Gymnastics gears up to defend its NCAA title later this month, one of the Tigers’ biggest stars now has her own signature drink flavor.
Gymnast and influencer Livvy Dunne has unveiled her very own energy drink flavor through Accelerator Active Energy Tuesday on social media, expanding on a partnership she first signed in 2023. The new flavor, “Livvy’s Cotton Candy,” hit the market this week with a custom can design and is available at Rouses Markets across Louisiana and on Amazon.
“Cotton candy is my all-time favorite treat, and the team at Accelerator helped turn that into my very own delicious signature flavor,” Dunne said. “My sister and I have enjoyed eating cotton candy together since we were little. Having my own flavor is a dream come true.”
Dunne, who has a $4.1 million On3 NIL Valuation, is the highest-valued female athlete in college sports. She ranks No. 1 in On3’s Women’s NIL 100 and No. 4 overall in the On3 NIL 100. Her deal with Accelerator also helped launch the “Livvy Fund,” which was created to support NIL opportunities for other LSU gymnasts.
Her teammates Haleigh Bryant and Aleah Finnegan are among those already helping promote the cotton candy flavor, further highlighting the strength of LSU’s gymnastics brand in the NIL era.
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“Livvy has been an ideal partner for Accelerator since we joined forces,” said Accelerator CEO Andrew Wilkinson. “She gave great feedback and ideas that ultimately led to the creation of her signature Cotton Candy flavor. It’s a flavor we’re very excited about.”
Dunne’s NIL portfolio includes major brands like Vuori, Crocs, and SI Swimsuit, along with a multi-million dollar agreement with Passes. But she’s also taken an active role in athlete advocacy. Earlier this year, she spoke out in court against the House v. NCAA settlement, pointing to transparency issues in the proposed back damages system.
Dunne and her teammates will soon head to Fort Worth, Texas for their third consecutive appearance in the NCAA Championships, which will be held at Dickies Arena from April 17-19.
The women’s gymnastics championships consists of eight teams: Alabama, Florida, LSU, Michigan State, UCLA, Utah, Missouri and Oklahoma.