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Behind Michigan football’s NIL rise: ‘We’ve got a competitive advantage now’

Chris Balasby:Chris Balas•01/07/25•

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Michigan Wolverines football quarterback commit Bryce Underwood on his U-M visit. (Photo by Isaiah Hole / Wolverines Wire and USA TODAY)
Michigan Wolverines football quarterback signee Bryce Underwood on his U-M visit. (Photo by Isaiah Hole / Wolverines Wire and USA TODAY)

Michigan football stunned the college football world on a number of levels in November and December, first flipping elite Belleville quarterback Bryce Underwood from LSU and then beating Ohio State in Columbus and Alabama in the ReliaQuest bowl to finish the season on a high. The next step — to get back to being a playoff team that competes for national championships.