Valiant and Champions Circle partner with Wolverine Boots for footwear, apparel to benefit NIL
Valiant Management Group and Champions Circle, an official NIL partner of Michigan Wolverines athletics, announced Friday an expansion of its partnership with Wolverine Boots, coming up with a “Maize and Blue Collar” footwear and apparel collection. A portion of the revenue from each item sold will benefit Champions Circle and go toward NIL efforts for student-athletes in Ann Arbor.
The launch coincides with the football spring game, set for Saturday at noon ET at the Big House.
The boots, available in both navy blue and tan, retail for $169.95 and can be found at wolverine.com/bluecollar as part of a limited edition collection.
Here is the full release from the group:
ROCKFORD, Mich., (April 19, 2024) – Wolverine Boots, Valiant and Champions Circle® have come together to create the Maize and Blue Collar footwear and apparel collection, establishing Wolverine.com/bluecollar as a destination for exclusive University of Michigan licensed products benefiting hardworking student-athletes. Available on April 19, just ahead of the University of Michigan Spring Game, the collection includes three new apparel styles as well as special-edition Michigan-branded work boots.
“Offering Michigan fans a special shopping experience on Wolverine.com is an exciting next step in Wolverine’s growing partnership with Valiant and University of Michigan student-athletes,” said Wolverine’s Chief Marketing Officer, Scott Schoessel. “We’re proud to continue our support of the hardest working team in the country.”
The collection includes three new apparel styles, all featuring Wolverine’s bestselling Sun-Stop UPF 50
fabric, as well as the Wolverine x Valiant University of Michigan Maize and Blue Collar Boots. The
previously sold-out boots are built on the base of Wolverine’s popular Floorhand Moc Toe silhouette.
Available in Navy and Tan, both colorways feature a waterproof full-grain leather upper, a Wolverine x
University of Michigan woven tongue label and embossed University of Michigan Block M on the heel. Both colorways are priced at $169.95.
A portion of revenue from each item sold will benefit Champions Circle, a University of Michigan Name, Image, Likeness (NIL) Collective that benefits student-athletes.
Valiant Management Group is Michigan’s most notable sports marketing and NIL broker and has raised over $15 million in NIL deals since its foundation in 2021, per the official release. More information about the group can be found at ValiantManagementGroup.com or championscircleuofm.com.
Fans interested in donating to Champions Circle and Michigan NIL efforts can be found here.
