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Michigan RB Blake Corum announces NIL partnership with Wolverine Boots

On3 imageby:Trevor Ritchie07/06/22

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On3 image
(Photo by Steven Branscombe/Getty Images)

It’s only fitting that Wolverine, an American footwear manufacturer based in Rockford, has now partnered with one of its own in Michigan star Blake Corum. The junior running back announced his new endorsement deal in a Wednesday afternoon tweet. 

Corum via Twitter: “BC2xWolverine! Excited to announce that I have partnered with @wolverine. Our shared values of hard work and dedication are what makes this partnership so special to me. Every catch, every run, every touchdown, comes from hard work which is why I love partnering with @wolverine.”

Michigan NIL — Wolverine

Via wolverine.com: “G.A. Krause believed in American opportunity. In 1883, he founded a small leather tannery with a handful of employees. With relentless craftsmanship, their Michigan company produced work boots and gloves famous for comfort and toughness. By 1903, Krause and his sons were producing 300 boots a day in their new factory. That year, their thriving business brought electricity to Rockford, MI – which is still our home today.

“Our Original 1000 Mile boot is the soul of who we are. First introduced in the 1910s, it was named because it offered 1,000 miles of wear. Workers loved its soft, long-lasting shell horsehide leather. Today, we’re still handcrafting this American icon with the same methods. This our third century of making quality boots and we’re not done by a long shot.”

Sophomore recap: Michigan RB Blake Corum

Corum appeared in 12 games as a running back and kick returner for Michigan in 2021. The Marshall, Va. native rushed for 952 yards and 11 touchdowns on 143 carries, while contributing 141 yards and one touchdown as a pass catcher. Corum also logged another 304 yards through his 12 kickoff returns. He is a two-year letterman, All-Big Ten selection and an Academic All-Big Ten honoree. 

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