Michigan vs. Ohio State: Rival collectives teaming up for NIL fundraiser
No love is lost between the Michigan Wolverines and Ohio State Buckeyes on the football field or within fanbases. Still, the two chief NIL collectives – Champions Circle and 1870 Society – are now competing for a cause, too.
Announced via press release Thursday, the two jointly announced “The NIL Rivalry Rase” designed to raise dollars for both schools’ student-athletes.
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“Every dollar raised goes towards helping both programs stay at the top of College sports by enabling student-athletes to benefit from their own NIL opportunities,” the release said. “These funds ensure both programs can continue to attract and retain top talent, allowing them to compete for championships year after year.”
The fundraiser will include actions of gear and memorabilia, working with local mental health charities, a sweepstakes involving a VIP experience at this year’s version of the Michigan vs. Ohio State game and more.
The full release can be found below:
The NIL Rivalry Raise is a fundraising competition designed to raise vital NIL (Name, Image, and Likeness) dollars for Michigan and Ohio State student-athletes. Every dollar raised goes towards helping both programs stay at the top of College sports by enabling student-athletes to benefit from their own NIL opportunities. These funds ensure both programs can continue to attract and retain top talent, allowing them to compete for championships year after year.
The NIL Rivalry Raise includes a series of unique opportunities for fans to engage with their favorite team, learn more about charities important to each program, and gain access to memorabilia and once in a lifetime experiences. In true sports fashion, the NIL Rivalry Raise will unfold across four quarters, each featuring a different activity:
• First Quarter: Auction of exclusive gear and memorabilia. New items will drop up until The Game.
• Second Quarter: Champions Circle/Hail! Impact and The 1870 Society are prioritizing mental health awareness by partnering with Eisenberg Depression Center, Sack the Stigma, and The Kids Mental Health Foundation – click HERE to learn more. Working with local charities is a primary focus of both organizations – and each school has paired up with local groups who are focused on mental health initiatives.
• Third Quarter: Sweepstakes offering fans the chance for a VIP experience at the 2024 faceoff in Columbus between these two storied programs.
• Fourth Quarter: Dropping Soon!
This structure invites fans to engage in new ways throughout the event, helping both programs while celebrating the spirit of “The Game.”
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For more information on the NIL Rivalry Raise, upcoming events, and how to participate, please visit The Game Rivalry Raise Website or contact us at [email protected] or https://www.the1870society.com/pages/contact.
