Michigan football players featured in Super Bowl LVII commercial
While four former Michigan football players were busy competing in Super Bowl LVII, a slew of Wolverines were featured in a local commercial for the Mike Morse Law Firm, which aired on FOX during halftime of the game between the Kansas City Chiefs and Philadelphia Eagles.
The lead actor among Michigan players was EDGE Mike Morris, who has a name similar to Mike Morse and has appeared in other advertisement campaigns with the law firm due to that fact and his stature as a U-M star.
Morris is currently preparing for the 2023 NFL Draft and will participate in the late-February combine in Indianapolis.
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In the commercial, Morris showed up at the home of Morse’s mother, Sue, for a Super Bowl party, bringing along senior defensive tackle Kris Jenkins, graduate left guard Trevor Keegan, center Olusegun Oluwatimi, also an NFL Draft prospect, and junior linebacker Junior Colson.
Valiant Management, the leading sports marketing agency servicing University of Michigan student athletes, represented the athletes in the deal with the Mike Morse Law Firm.
Watch the extended cut of the humorous commercial below.
At $88,000, Colson has the highest On3 NIL Valuation among the current Michigan players featured in the commercial.
The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.
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Jenkins’ valuation sits at $60,000, while Keegan’s is $57,000. Both players considered departing for the NFL but decided to return for one more season with the Wolverines.
Valiant Management helped returning players by starting the ‘One More Year’ fund, a crowdfunding campaign that has raised over $108,082 from more than 1,100 supporters.
The Mike Morse Law Firm, according to the company, is Michigan’s largest personal injury law firm that handles cases involving car accidents, dog bites, motorcycle accidents, social security disability, truck accidents and more.
“When you hire Mike Morse Law Firm, you’re hiring a team of expert legal professionals, tireless researchers and more than 40 of the top accident attorneys in Michigan who only practice personal injury law,” the company’s website reads. “Our attorneys have a team of people assisting with each case. We keep our caseloads low so that you will get the best kind of representation. We know that people get impatient with attorneys for not paying enough attention to their case. Our firm’s goal is to provide the best and most engaged representation in Michigan.”
