Sherrone Moore discusses message to donors at NIL fundraising events: 'Everything for the players'

DETROIT — Michigan Wolverines football head coach Sherrone Moore is enjoying every minute in his new role, having replaced Jim Harbaugh as the program’s leader following the latter’s departure to the NFL. Previously the offensive coordinator, Moore is used to dealing with football-related issues but has had to adapt to a new day-to-day routine, and he’s attacked it.

“Just less football,” Moore said while at the Wayne State National College Showcase satellite camp, noting there haven’t been many surprises. “I used to sit in a room and watch film all day, and that’s not the case anymore. I can sneak away. That’s my little vacation time is when I can sneak away and put on football. Just not as much football.

“The cool thing about being a coordinator is that you get to lead a whole bunch of guys. You’re just leading one side of the ball. You get a little bit of that.

“For me, it was more of the desk work and stuff I had to do on my desk you gotta get settled with. The coaching part, for me, wasn’t that hard to get settled into. It’s all the other stuff — making the schedules and that. But Coach left me some good tools to help me, so appreciate you, Coach Harbaugh. But it’s been awesome.” 

The three words Moore used to describe his time as Michigan’s head coach were fun, outstanding and awesome.

“I wouldn’t take any moment away,” Moore said. “You learn from everything, and I’m just embracing every day. Never take a day for granted. I go into Schembechler Hall every single day, and it’s the best day ever. That’s my mindset. I’m just so stoked and happy to be a part of the program. Yeah, I’m leading it, but I’m a part of it. It’s bigger than me. I’m just happy to be a part of this program.”

The 37-year-old has hit the road recently, meeting with donors in an attempt to raise money for the program’s NIL collectives. He’s had multiple meetings in Chicago, one in Grand Rapids and others elsewhere.

“They’ve been great,” the Michigan coach said. “Just was in one last night in Chicago. It’s non stop, but it’s great. You get to meet the alumni base, the people that have supported Michigan far longer that I’ve been there. It’s just cool for me to meet a lot of those guys and women that have supported the university.”

“My main message is just like, everything for the players. I’m not concerned about me — I’m not concerned about anything for me. As long as they support our players and everything that they need, I’ll be happy.”

Moore was asked if there has been a lot of momentum created on the NIL front, to which he responded, “Oh yeah.”

Revenue sharing is coming to college football, after the NCAA and power conferences settled in the House vs. NCAA case. Beginning at some point in 2025, student-athletes are expected to earn roughly 22 percent of athletic departments’ revenue annually.

However, collectives are likely to remain, as a sort of “bonus” on top of the “base salary” players could make. Either way, Michigan and Moore will continue to raise funds.

“I think you’re going to have to fundraise for the university still, but you’re going to have to fundraise for the NIL piece or whatever that is,” Moore said. “I think there’s still going to be a part of that with revenue sharing. You hope at some point it’s not, but I don’t know if that’ll ever happen. But we don’t know; we’ll see.

“We have to pass it to Congress of what it’s going to be and what it’s going to look like, and then from there, every university has to make a plan of how they’re going to do it and how they’re going to allocate everything. We’ll see with that, but you’re always going to have to fundraise in some form or fashion.”